LIC Housing Finance Limited (LIC HFL) has launched a new brand campaign, Har Ghar Ka Humsafar, as part of its 37th Foundation Day celebrations, reinforcing its position as a trusted partner in the homeownership journey of Indian families.
The campaign serves as a tribute to LIC HFL’s legacy in the housing finance sector since its inception in 1989 and highlights the institution’s role in helping millions of Indians fulfil their dream of owning a home.
At the centre of the campaign is a brand anthem rendered by singer Sonu Nigam. Through his voice, the campaign seeks to capture the aspirations, emotions, and sense of security associated with homeownership, while reflecting LIC HFL’s commitment to supporting customers through one of life’s most significant milestones.
Commenting on the launch, Tribhuwan Adhikari, MD & CEO, LIC Housing Finance Limited, said the company takes pride in the trust placed in it by millions of families over the past 37 years. He noted that a home represents security, aspirations, and a better future, and added that the campaign reaffirms LIC HFL’s commitment to being a dependable companion throughout the homeownership journey.
Over the years, LIC Housing Finance has focused on expanding access to housing finance through customer-centric offerings, digital innovation, and financial inclusion initiatives. As the company enters its 38th year, it aims to continue empowering homebuyers and helping more Indians turn their dream of homeownership into reality.