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Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences…
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a…
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…
Amazon MX Player has appointed Niraj Mishra as its new Head of Growth and Product Marketing. Mishra announced his move through a LinkedIn post, expressing his excitement about taking on…
Yes Madam has launched its latest advertisement starring popular television actor Anita Hassanandani, reinforcing the brand’s promise of hygienic, reliable and convenient at-home salon and wellness services. The film also…
Britannia NutriChoice has launched a fresh campaign fronted by Aamir Khan, centred around the idea that one positive choice can set off a chain reaction of better decisions. Developed by…
The Advertising Standards Council of India (ASCI) has launched AdWise, a nationwide consumer education initiative aimed at boosting advertising literacy among school children. Rolled out under the ASCI Academy, the…
AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in the segment to receive RBI’s in-principle approval to transition into a Universal Bank, has rolled…
OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign…
Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand…
Digital travel platform Agoda has rolled out a new multi-film digital campaign titled “Amazing Hotel Prices,” fronted by well-known Indian entertainment personalities Sunil Grover, Ekta Kapoor, Chunky Panday and Varun…
Hyatt Regency Mumbai has announced the appointment of Puneet Baijal as its new General Manager, marking a significant leadership addition to the hotel’s executive team. With an extensive career spanning…
KFC has rolled out a new campaign featuring actor Jaideep Ahlawat to spotlight its value offering the Chicken Krisper Meal priced at ₹99. The film plays on Ahlawat’s famously calm,…