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Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Mumbai, June 11, 2025 — WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, the world’s leading marketing data and analytics company, has released the…
Flipkart is focusing on premium beauty products and shoppable videos to attract Gen Z consumers and increase sales. They are using video commerce and influencer engagement to reach a wider…
McDonald's has unveiled a faux ancient Roman mosaic in Rome's Galleria Alberto Sordi as part of its marketing efforts to promote its brand. The mosaic, titled 'Enjoy the Classics', made…
Wavemaker clinched the prestigious ‘Agency of the Year’ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Goafest 2025 ignited with a powerful convergence of ideas, energy, and innovation, bringing together visionary leaders from media, marketing, and business to truly ‘Ignite ___.’ This compelling call to action…
Ananya Birla, both a businesswoman and artist, has introduced LOVETC, a premium, high-performance cosmetics brand that blends global quality with a distinct, homegrown essence. To celebrate its launch, LOVETC unveiled…
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
PUMA has kicked off its boldest campaign yet, called “Go Wild,” celebrating 75 years of inspiring greatness in sports and culture. The campaign encourages everyone — from weekend joggers to…
ICICI Lombard has launched India’s first AI-generated anthem for its TripSecure+ travel insurance solution, setting a new benchmark in customer engagement and innovation in the insurance sector. The anthem, airing…
Swiggy Instamart is making Valentine’s Day extra special with its new campaign, #InstaTohfa. This campaign brings back the charm of classic Bollywood with a modern twist, featuring actor Tusshaar Kapoor…
Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a cutting-edge media format in Bengaluru – Digital Bus Shelters. Renowned for creating premium outdoor advertising…
Schneider Electric, a global leader in energy management and automation, has unveiled a new marketing campaign for its Miluz Zeta Range of Switches and Sockets. Made in India, this innovative…
Vritti iMedia has launched Audiowala Bus Stand LED Digital Display Boards at 237 KSRTC bus stations across Karnataka. This expansion strengthens Audiowala’s position as India’s leading digital audio network, now…
Myntra has captured attention with its bold and innovative ‘Price Crash’ campaign ahead of its highly anticipated End of Reason Sale (EORS). The campaign strategically placed dynamic hoardings across key…
Infectious Advertising has appointed Akshay Kapnadak as its Chief Creative Officer. Akshay, with 27 years of experience, will work alongside Creative Chairman Ramanuj Shastry to enhance the agency’s creative output.…
ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social…
BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s…
Swiggy Instamart and Prime Video team up for a new ad featuring Varun Dhawan as ‘Bunny’ from the upcoming series Citadel: Honey Bunny. The ad blends spy action with Swiggy…
British Airways has launched a new TV advert and brand campaign, “Family in the Skies,” specifically for the Indian market, starring India-based colleagues. The campaign celebrates 100 years of flying…
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Youngun has enhanced Cleartrip’s Big Billion Days campaign with a humorous OOH advertising approach, featuring eye-catching billboards at DLF Cyber Hub to appeal to corporate employees in Delhi and Gurugram.…
Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance.…
OnePlus is making a splash this Diwali with its new campaign, “Make It Special for Everyone,” which puts pets in the spotlight. Unlike last year’s focus on family reunions, this…
BACARDÍ has launched its new Mango Chilli flavored rum in India, blending the sweetness of fresh mango with a spicy chilli kick, perfect for the Indian palate. This innovative offering…
Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has…
Ather Energy, a prominent player in the electric two-wheeler industry, has boldly merged tradition with modern technology in an exciting new film. This time, Ather has reimagined the essence of…
Dove, a leading beauty and personal care brand, has launched its largest out-of-home (OOH) campaign in India to promote its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause,…
Cipla Health has launched a nationwide campaign for Prolyte ORS titled “World Health Organization (W.H.O.) recommended formula nahi, toh ORS Asli nahi,” emphasizing the importance of using WHO-recommended Oral Rehydration…