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Lay’s, from the house of PepsiCo, has rolled out a refreshed brand identity in India as part of its biggest global brand update in nearly a century. The new look…
Himalayan, The Natural Mineral Water from Tata Consumer Products, has rolled out a new digital campaign film titled ‘Peace in a Bottle’, offering a cinematic take on modern-day overload and…
Reliance Consumer Products Limited is pushing price to the forefront in the latest campaign for its packaged drinking water brand, Campa Sure, with Amitabh Bachchan delivering the message quite literally…
As India prepares for a high-stakes cricket season, Oreo is rallying fans across the country with a new initiative titled ‘Dream for the Team’ a campaign built on the idea…
Kia India has rolled out the all-new Seltos with a striking new launch campaign crafted by its integrated marketing and creative partner, Innocean India. Rather than simply unveiling a refreshed…
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Luxury sneaker brand Golden Goose marked a celebration of creativity and craftsmanship with the launch of an exclusive collaboration with Indian couturier Manish Malhotra at its Mumbai flagship store. The…
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
Cornitos has rolled out a fresh, tongue-in-cheek campaign for its Korean Chilli Nachos, intentionally rejecting the formulaic K-culture themes that have become ubiquitous in the category. Developed in partnership with…
Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Chat-Prompt.ai, an advanced AI-driven conversational marketing platform designed to help brands create immersive, interactive…
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
Techno Paints and Chemicals has announced the appointment of cricket legend Sachin Tendulkar as its brand ambassador for the next three years. With this association, the company aims to accelerate…
EBG Group has named actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its dedicated wellness and hospitality vertical, as the company sets ambitious plans to scale its presence…
Universal Music India (UMI), a division of Universal Music Group (UMG), the global leader in music-based entertainment, has announced a definitive agreement with Excel Entertainment, one of India’s foremost film…
Journalist Saurabh Pandey has returned to Dainik Jagran, resuming his association with the Hindi daily and joining its East Delhi bureau. Pandey had earlier spent over five years with Dainik…
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…