GoKwik Elevates Abhinav Midha to Chief Business Officer
GoKwik has promoted Abhinav Midha to Chief Business Officer (CBO), where he will oversee business strategy, sales, and partnerships to drive the company’s next phase of growth as a global…
Annapoorna Masalas and Dentsu Creative Webchutney Launch “Vera Level” Campaign for Chicken Masala
Annapoorna Masalas, part of Gemini Edibles & Fats India Ltd, has teamed up with Dentsu Creative Webchutney for a lively new campaign promoting its Chicken Masala variant. Centered around the…
Polycab’s new Green Wires TVC stresses that safety begins behind the walls
Polycab, one of India’s leading electrical brands, has launched a new TVC for its flagship product, Green Wires, underlining that true safety starts behind the walls. The campaign urges consumers…
Fortune’s new film celebrates Bengal’s love for authentic flavours.
Fortune, from AWL Agri Business, has launched a new regional campaign in West Bengal titled “Bhojan Bahini (Food Force)” featuring Sourav Ganguly and Abir Chatterjee. The film-style ad humorously explores…
WPP launches WPP Open Pro to expand AI-driven marketing access
WPP has introduced WPP Open Pro, an advanced edition of its AI marketing platform designed to let brands of all sizes independently plan, create, and publish campaigns. The platform democratizes…
Advertising legend Piyush Pandey passes away
The Indian advertising world mourns the loss of Piyush Pandey, the legendary creative force who gave Indian brands their authentic voice. The Chief Creative Officer Worldwide and Executive Chairman India…
McCain Foods India launches festive campaign ‘Jugalbandi’
McCain Foods India has unveiled its Diwali campaign, ‘Jugalbandi’, featuring Usha Uthup, her daughter Anjali, and grandson in a multi-generational musical collaboration celebrating togetherness. Conceptualised by Schbang, the campaign highlights…
Goibibo brings Rishabh Pant and Navjot Singh Sidhu together for a fun new campaign
Online travel brand Goibibo has launched a new digital campaign featuring Rishabh Pant and Navjot Singh Sidhu in a playful face-off celebrating its promise of great hotels at great prices.…
Casio’s new Diwali campaign celebrates time as a symbol of hope
This Diwali, Casio India launches a heartfelt campaign celebrating courage, dreams, and family bonds. The film follows a young designer whose brother helps her gain her father’s approval, culminating in…
Pay10 Appoints Virat & Anushka As Brand Ambassadors
Pay10, a leading digital payments and fintech company, has announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The couple will feature in Pay10’s campaigns, starting with the…
Flipkart Launches Big Diwali Sale With Exciting New Ad
This Diwali, Flipkart, in partnership with FCB Kinnect, launches the Big Bang Diwali Sale with a fresh and explosive campaign. The ad showcases old phones, worn-out clothes, furniture, and electronics…
Nothing’s Diwali Campaign Brings Humor and Quirk to Festive Ads
Nothing’s latest festive film breaks the mold with a playful, self-aware take on Diwali traditions. Using products in unexpected ways—Phone (3) as fairy lights, Headphone (1) as diya stands, and…
Snitch Launches ‘Spark Celebration. Wear What’s Next’ to Celebrate Festive Style and Joyful Moments
This festive season, Snitch, India’s leading D2C men’s fashion brand, launches its campaign “Spark Celebration. Wear What’s Next”, celebrating the joy in everyday festive moments. Moving beyond conventional portrayals, the…
Miraggio Launches ‘The Invite’ Campaign Celebrating Festive Chaos and Style
This festive season, Miraggio unveils The Invite, a campaign that celebrates the joy, chaos, and charm leading up to celebrations — from outfit meltdowns to dazzling entrances — with Miraggio…
Dabur Red Paste calls for ‘Freedom from the 4th Monkey’
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, urges families to seek “Freedom from the Chautha Bandar” through a powerful and memorable DVC. Drawing inspiration from Mahatma Gandhi’s…
Crocs Launches Festive Campaign ‘Share the Joy’ with Rashmika Mandanna
Crocs has unveiled its Diwali campaign ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna and Gen Z creators. Set to the retro hit ‘Yaar Bina Chain’, the film celebrates friendship,…
Coca-Cola India Leverages Diljit Dosanjh’s Pop-Culture Charm
Since 2022, Punjabi superstar Diljit Dosanjh has been the face of Coca-Cola India, bringing his playful personality to the brand’s “food + Coke” narrative. His latest ads highlight how every…
Brands Light Up Festive Marketing with Creative Campaigns
This festive season, brands across categories rolled out campaigns that blended cultural relevance, emotional storytelling, and interactive experiences to connect with consumers. Eno kicked off the celebrations with its campaign…
Britannia Good Day Reinvents the Chai-Time Experience with Playful National Campaign
Britannia Good Day has unveiled a national campaign, ‘Chai Khaa Lo, Good Day Duba Lo’, inspired by a viral tea seller’s chant. Collaborating with Yashraj Mukhate, the brand has turned…
Paragon Celebrates Festive Togetherness in New Diwali Campaign
Paragon Footwear has launched a new Diwali campaign that celebrates family bonds, laughter, and the beauty of festive imperfections. Conceptualised by Tumeriq Integrated Marketing Solution, the film uses a visual-first…
WPP Media Appoints Devyani Bhaskar as Associate Director
WPP Media has appointed Devyani Bhaskar as its new Associate Director, effective September 2025. Based in Gurugram, she brings over a decade of experience in integrated media planning and brand…
Kansai Nerolac has revived its iconic jingle in a new campaign starring Ranveer Singh.
Kansai Nerolac Paints has launched a new campaign, ‘Ghar Ki Raunak Lautani Ho’, featuring Ranveer Singh and bringing back its iconic jingle in a refreshed format. Developed with FCB Ulka,…
Libas unveils ‘Season of Joy’ pre-festive collection campaign
Libas has launched its ‘Season of Joy’ campaign with a new pre-festive collection celebrating togetherness and the spirit of festivals. The range includes kurta sets, co-ords, and festive suits with…
Snapdeal Says: Festive Season? Challenge Taken!
Snapdeal, India’s value e-commerce marketplace, is making a mark in content marketing by creating fresh, in-house campaigns that connect with people culturally. Their journey started with the campaign “Nazar Atak…
For the Lay’s x ARKS collab, success is gauged by buzz as much as sales.
Lay’s and Ranbir Kapoor’s sneaker label ARKS have teamed up for a limited-edition collab, turning Lay’s iconic packet colours into sneakers called “Colour-Lays.” The crossover blends food nostalgia with sneaker…
Platinum Outdoor Launches 3D OOH Campaign for IRTH Bags
Mumbai, 2nd Sept, 2025: Platinum Outdoor, a unit of Madison World, executed a striking OOH campaign for IRTH bags in Mumbai. The campaign featured oversized 3D bag installations across 4–5…
This Onam, Asianet Introduces ‘Poopaattu’ – A Flower Song Created Using Bio-Sonification Technology
Mumbai, 26 August, 2025: Asianet, Kerala’s leading general entertainment channel has announced the launch of the world’s first Poopaattu (Flower Song) for Onam, developed using bio-sonification technology. The initiative, part…
Birla Opus Paints launches India’s first paint promise with Vicky and Rashmika.
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year…
Siddhant Chaturvedi becomes Max Fashion’s first male brand ambassador.
Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How…
Aishwarya Rai Bachchan champions self-worth in L’Oréal Paris campaign.
L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film,…