Rajkummar Rao joins RANNR as brand ambassador
RANNR, the sports and athleisure footwear brand from the House of Lehar, Lehar Footwears Limited, has appointed actor Rajkummar Rao as its brand ambassador as the brand looks to expand…
Janak Sarda to lead IAA India Chapter as President
Janak Sarda has been elected President of the India Chapter of the International Advertising Association (IAA) for 2026-27 at the chapter’s Annual General Meeting held on September 28. Sarda has…
Doraemon expands India movie launch with 360° campaign across consumer touchpoints
Ahead of its October 2, 2026 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil is rolling out an extensive 360° marketing campaign across India,…
Voltas Beko launches ‘Sense Toh Banta Hai’ campaign with Manoj Pahwa
Voltas Beko has launched ‘Sense Toh Banta Hai’, a new brand campaign featuring Manoj Pahwa across a series of digital films for its refrigerator and washing machine categories. The campaign…
Vijay Sethupathi and father-daughter story bring nostalgia to new milk film
A new digital film featuring Vijay Sethupathi uses childhood nostalgia, family humour and changing everyday habits to tell a story around reconnecting with the familiar taste of milk. Unveiled on…
Muthoot FinCorp bags BCCI home cricket title sponsorship rights until 2028
Muthoot FinCorp has reportedly secured the title sponsorship rights for BCCI-organised home international cricket matches through March 2028, in a deal covering approximately 35 international fixtures. The association is expected…
Blissclub explores men beyond work with BareButter’s ‘Off The Clock’
Blissclub has launched BareButter, its latest menswear range, with the campaign ‘Off The Clock’, exploring the different sides of men that exist beyond professional roles, routines and everyday expectations. Built…
Kapiva brings ‘Sawaal Diabetes Ka, Jawaab Sehat Ka’ to KBC Season 18
Kapiva has partnered with Kaun Banega Crorepati Season 18 through its flagship Dia Free Juice for a 12-week initiative focused on encouraging conversations around blood sugar health and diabetes awareness.…
Ravi Sharma joins Olyv as Chief Financial Officer
Olyv, a digital lending platform in India, has appointed Ravi Sharma as its Chief Financial Officer (CFO) as the company enters its next phase of growth. Sharma brings more than…
BBH India and Škoda Auto India spotlight restless young India with Kylaq Sportline campaign
Škoda Auto India and BBH India have launched ‘For the Restless’, an integrated campaign for the new Kylaq Sportline, the latest addition to the automaker’s Kylaq range. The campaign is…
Sony Pictures Networks India’s ‘Family Full House’ makes a strong debut with Rohit Sharma
Sony Pictures Networks India’s (SPNI) latest entertainment property, ‘Family Full House with Rohit Sharma’, has made a strong debut across Sony Entertainment Television and Sony LIV, recording the biggest-ever launch…
Anushree Tainwala takes charge as CBO & Executive Director at Samsonite South Asia
Samsonite South Asia has promoted Anushree Tainwala to Chief Business Officer & Executive Director – Samsonite South Asia – India & Middle East, expanding her leadership mandate across South Asia…
Amazon MGM Studios unveils Phoolan to strong response at TIFF 2026
Amazon MGM Studios’ Amazon Original Movie Phoolan received a standing ovation following its World Premiere at the 51st Toronto International Film Festival (TIFF) on September 17, 2026. Directed and written…
Hero MotoCorp brings five folk art traditions together for festive campaign
Hero MotoCorp has taken a distinctly Indian approach to its festive 2026 campaign, bringing together five traditional folk art forms from across the country to celebrate the arrival of Lord…
Audience Base Enters the AI Ads Race with an India-Built Campaign Platform.
Gurgaon, India – September 16, 2026: Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Audience Base AI Ads, an India-built platform designed…
WPP poised to retain Coca-Cola’s global agency business
WPP is expected to retain Coca-Cola’s global media, data and technology business, while opting out of the review for the beverage giant’s North America media account, according to media reports.…
Prime Video to premiere ‘Don’t Be Shy’ on September 25
Prime Video has announced September 25, 2026 as the premiere date for Don’t Be Shy, an upcoming young adult romantic comedy centred on friendship, first love, heartbreak and the messy…
BMW India names Ranveer Singh as brand ambassador, unveils new 7 Series range
BMW India has named Bollywood actor Ranveer Singh as its new Brand Ambassador, bringing together the actor’s larger-than-life persona with the German luxury carmaker’s flagship 7 Series range. The announcement…
G-SHOCK unveils Vicky Kaushal-led ‘Unfazed by Time’ campaign
Mumbai, September 11, 2026: G-SHOCK has launched a new brand film featuring its ambassador Vicky Kaushal, using the theme ‘Unfazed by Time’ to explore resilience, individuality and composure in the…
Vi brings Shah Rukh Khan on board for new ‘Vi Pe Sab Hai VIP’ campaign
The new film, part of ‘Vi Badal Raha Hai, Tayaar Rahiye’, uses humour and Shah Rukh Khan’s star persona to underline Vi’s promise that its benefits are meant for every…
Frodoh and STAGE join hands to build first-screen advertising layer
The CTV-focused technology will enable advertising on STAGE’s discovery interface while keeping its content-streaming experience ad-free. Mumbai, September 8, 2026: AdTech company Frodoh has partnered with regional OTT platform STAGE…
OpenAI launches GPT-6 Astra, its most intelligent and aligned model yet
The new frontier model brings advances in computer use, coding, cybersecurity, science and complex professional workflows OpenAI has introduced GPT-6 Astra, its latest frontier model, describing it as its most…
HDFC Mutual Fund turns Dahi Handi into a symbol of women’s financial freedom
HDFC Mutual Fund has launched its latest ‘Barni Se Azadi’ campaign as part of its Investor Education and Awareness Initiative, using the traditional Dahi Handi celebration to encourage women to…
Vijay Sales appoints Rahul Dravid as brand ambassador
The cricket legend will feature across the brand’s 360-degree communication, including TV, digital, social media and in-store campaigns Vijay Sales has appointed former Indian cricketer Rahul Dravid as its brand…
Jhamtani brings Ranveer Singh on board to mark a new growth chapter
Pune-based real estate developer Jhamtani has appointed Bollywood actor Ranveer Singh as its brand ambassador, marking a new phase in the company’s growth journey. The association is built around the…
Sony unveils ‘Family Full House with Rohit Sharma’; cricket star to make entertainment debut on September 19
Mumbai, August 31, 2026: Sony Pictures Networks India has unveiled the title of its upcoming show, ‘Family Full House with Rohit Sharma’, which will see India’s World Cup-winning captain Rohit…
Sachin Tendulkar gets the hiccups in Kissht’s latest digital campaign
Kissht has brought cricket icon Sachin Tendulkar on board as its brand ambassador for a three-year association, marking the partnership with a new digital campaign built around the idea of…
OpenAI launches ChatGPT Ads in India with WPP and Omnicom as first agency partners
OpenAI has announced the launch of ChatGPT Ads in India, expanding its advertising programme to one of ChatGPT’s largest and most active markets. The ads will initially roll out to…
Anisha Sharma joins Aditya Birla New Age Hospitality as Marketing Head
Anisha Sharma has joined Aditya Birla New Age Hospitality as Head of Marketing for its newly launched café brand, “in good co.” Sharma shared the development on LinkedIn, noting that…
Prime Video to premiere young-adult rom-com Don’t Be Shy worldwide on September 25
Prime Video has announced September 25, 2026 as the worldwide premiere date for Don’t Be Shy, an upcoming young-adult romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their…