Gateway To The Media Industry Insights
This category keeps followers informed about the ever-evolving media world, spotlighting the people and innovations driving change.
Zupee has launched Zupee Studio, a short-format content platform offering 1–3 minute stories across genres like romance, drama, comedy, and thriller. Initially available on Android and soon on iOS, it…
Dish TV India has launched its VZY Smart TV range, marking its entry into the integrated Smart TV market by combining DTH and OTT streaming in a single device. VZY…
Kotak Mahindra Group has awarded its media mandate to dentsu X India after a multi-agency pitch. The account will be serviced from dentsu’s Mumbai office. As part of the mandate,…
Thermocool Home Appliances has appointed Saif Ali Khan as brand ambassador for its cooler division, covering desert, room, and portable coolers. The two-year partnership aims to refresh the brand’s image…
Independent creative agency Enormous has secured the integrated digital and mainline mandate for Duroflex, along with the digital mandate for its youth-focused sub-brand Sleepyhead. The partnership aims to redefine how…
Wondrlab, India’s platform-first martech network, has expanded into Europe with the launch of Opportune Europe, its advanced influencer marketing platform. After acquiring Polish agency WebTalk in 2024, this move strengthens…
IPO-bound OYO has rebranded its parent company, Oravel Stays, as Prism to unify its diverse businesses under one corporate identity. Founder Ritesh Agarwal, in a letter to shareholders, said Prism…
Anaptyss has appointed Utpal Kumar Sengupta as Chief Business Officer to drive its strategic expansion in the global BFSI market. He will focus on accelerating growth, enhancing client engagement, advancing…
Shiseido, the iconic Japanese beauty brand, has unveiled its new and improved Ultimune Power Infusing Serum in the Indian market. The launch is accompanied by a striking new campaign film…
Swiggy has appointed Neha Singhvi as Vice President – Public Affairs, Communications & ESG. With over 21 years of experience in advocacy, policy, communications, and social impact, she has previously…
Hero MotoCorp has appointed Harshavardhan Chitale as its new CEO, effective January 5, 2026. Vikram Kasbekar, the current acting CEO, will step down from the interim role but continue as…
08th September 2025,New Delhi : MARS Cosmetics, one of India’s fastest-growing beauty brands, has appointed Anmol Sahai Mathur as its new Vice President of Marketing. This strategic leadership move is…
The Hype Studio has partnered with Kaydence Media Ventures to scale its advocacy-driven PR services and expand into markets across the Middle East, Africa, and Asia-Pacific. The alliance aims to…
RISE Infraventures has appointed Bhupindra Singh as its Chief Operating Officer. With over 23 years of experience across leading firms like Colliers, Cushman & Wakefield, JLL India, and DTZ, Singh…
Levi’s has named Alia Bhatt its new global brand ambassador, marking a strategic move as women’s fashion shifts towards relaxed, comfort-first fits like wide-leg and looser silhouettes. Bhatt expressed her…
Mumbai, 5th September 2025: KPMG in India and Imarticus Learning, one of India’s leading professional education companies, today announced the launch of their industry-first Global Accounting and Finance Certification Preparation…
CloudTV, India’s first certified Smart TV OS, has launched 3D ads on its devices, offering brands a premium and engaging alternative to traditional CTV formats. With a reach of over…
Haier, the world’s top home appliance brand by sales, has announced multi-year global partnerships with Liverpool FC and Paris Saint-Germain, unveiled at IFA Berlin. The deals include stadium, digital, and…
ABP Live has partnered with Maruti Suzuki to bring its news and audio content to the carmaker’s in-car infotainment system, Maruti Connect. The integration will offer 24×7 streaming of ABP…
Johnnie Walker has announced a multi-year global partnership with GRAMMY® Award–winning artist Sabrina Carpenter, blending whisky with music and culture. Timed with her new album Man’s Best Friend and Short…
OpenAI is building an AI-powered hiring platform called the OpenAI Jobs Platform to better match businesses with workers. Announced by Fidji Simo, CEO of Applications, the platform will also include…
Swiggy has launched Giftables, a new in-app category for effortless gifting. The service offers curated options like chocolates, cakes, flowers, electronics, jewellery, toys and more, letting users browse by occasion,…
Skyscanner has named cricketer Suryakumar Yadav (SKY) as its first brand ambassador in India, leveraging his popularity to inspire travel discovery as the “Mr. 360 of travel.” The partnership taps…
CNN-News18 has reaffirmed its leadership in the English news genre, with the latest BARC data showing it far ahead of rivals NDTV 24×7 and Times Now. The channel holds a…
A federal jury in San Francisco has ordered Google to pay \$425 million in damages for violating user privacy through its data collection practices. The class-action suit claimed Google continued…
Linsey Loy has been elevated to Head of Strategic Development & Executive Engagement at Publicis Groupe, after nearly three years as EVP, Strategic Development at Publicis Digital Experience. With over…
Snap Inc., parent of Snapchat, has appointed Antoine Challita as UAE Country Head to lead business strategy, revenue growth, and partnerships while strengthening its MENA presence. Challita, who joined Snap…
KRAFTON, with Dentsu Creative Isobar, has launched a quirky campaign urging people to make BGMI the first app they download. The series of five ad films use Gen Z humor…
Smartly, an AI-powered advertising platform, has integrated with Spotify Ads Manager, enabling brands and agencies to run Spotify audio and video campaigns alongside other digital channels directly within Smartly. The…
Amazon India has launched the Tech Influencer Program (TIP) to empower content creators to drive online shopping. Announced at the Best in Tech Awards in New Delhi, the program offers…