Prime Video’s Bandish Bandits Season Two Wins Best Web Series at IFFI 2025
Prime Video continued its award streak as Bandish Bandits Season Two won the Best Web Series (OTT) Award at the 56th International Film Festival of India (IFFI) in Goa. The…
Vertoz to Acquire Webimax, Expands Global MadTech Presence
Vertoz Limited has announced that its US subsidiary, Vertoz Inc., will acquire 100% of New Jersey based Webimax LLC, an AI-driven marketing automation company. The deal values Webimax at USD…
Lenskart Drops Exclusive Stranger Things Frames Ahead of Series Finale
Lenskart has teamed up with Netflix to launch a limited-edition eyewear collection inspired by the final season of Stranger Things. The range features eleven exclusive designs blending 80’s nostalgia, bold…
Former Netflix Marketing Head Srivats TS Joins Reliance Retail as Senior VP and Head Marketing
Srivats TS has joined Reliance Retail as senior vice president and head of marketing, marking his return to the corporate landscape months after exiting Netflix, where he served as vice…
Actimedia PR & Digital Wins IAGES Communications Mandate
The Indian Association for Gold Excellence and Standards (IAGES), India’s first industry-led self-regulatory body for the gold sector, has appointed Actimedia PR & Digital as its nationwide communications and digital…
Kaushalya Logistics Appoints Rajendra Singh Shekhawat as CEO
Kaushalya Logistics Limited has appointed Rajendra Singh Shekhawat as its new Chief Executive Officer. With over 24 years of experience in India’s cement sector, Shekhawat previously held senior leadership roles…
WPL Adds New Brand Partners in ₹48 Cr Deal Ahead of 2026–27 Seasons
The BCCI has announced new commercial partnerships for the TATA Women’s Premier League worth ₹48 crore across the 2026 and 2027 seasons, reflecting the league’s growing market strength. ChatGPT and…
Freedom Sunflower Oil Launches Consumer Awareness Drive With Rahul Dravid
Freedom Sunflower Oil has rolled out a new campaign titled Coaching the Coach, featuring Rahul Dravid, to raise awareness about misleading edible oil packaging. Using a playful comparison between cricket’s…
JioStar Promotes Aravamudhan K to Executive Vice President – Legal & Regulatory
JioStar has promoted Aravamudhan K to the role of Executive Vice President (Legal & Regulatory). Announcing the update on LinkedIn, he expressed enthusiasm for the new responsibilities and appreciation for…
Malabar Gold & Diamonds Unveils 15th Edition of ‘Brides of India’
Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including…
MasterChow and Ranveer Brar Inspire Home Kitchens with New Campaign
MasterChow has launched its latest campaign, Not Mangaya, Ghar Pe Banaya, featuring celebrity chef Ranveer Brar, encouraging home cooks to create flavour-packed Asian dishes without relying on takeout. The multi-film…
Netflix and Instamart Unveil Telekinesis Shopping for Stranger Things Finale
Ahead of the final season of Stranger Things, Netflix has teamed up with Instamart to introduce InstaStrange, a limited-edition gesture-controlled online store. Fans can browse and buy exclusive merchandise using…
Asian Paints Becomes BCCI’s Official Colour Partner for 3 Years
Asian Paints has signed a three-year deal with the BCCI to become the Official Colour Partner for over 110 international, women’s and domestic matches in India. MD & CEO Amit…
Avaada Group Unveils ‘Always Clean, Always On’ Campaign Focused on AI-Era Energy Demand
Avaada Group has introduced its new campaign, Always Clean, Always On, highlighting the soaring energy needs of AI-driven industries and the growing importance of reliable clean power. The campaign debuted…
Mark Read to Lead Newly Independent Kantar Media Board as Chairman
Kantar Media has appointed Mark Read, the former CEO of WPP, as chairman of its newly established Board of Directors after the company transitioned to ownership under H.I.G. Capital. Read’s…
Omnicom–IPG Merger Secures EU Approval, Completion Expected Wednesday
Omnicom Group and The Interpublic Group of Companies are set to finalise their merger by the close of business on Wednesday, following the European Commission’s announcement on November 24 granting…
Artificial Intelligence Association of India (AIAI) Announced
Industry leaders have joined hands to establish the Artificial Intelligence Association of India (AIAI), a dedicated body aimed at promoting the responsible development and use of AI across the country.…
EaseMyTrip appoints Manmeet Ahluwalia as new CMO to lead global marketing push
EaseMyTrip has appointed Manmeet Ahluwalia as its new Chief Marketing Officer, the company announced in a recent stock exchange filing. In his new role, Ahluwalia will shape the company’s marketing…
Kritika Saxena appointed Head of Marketing for India at TCS
Tata Consultancy Services (TCS) has elevated Kritika Saxena to Head of Marketing for India. In this expanded role, she will spearhead the company’s marketing strategy in the Indian market, focusing…
Pravin Menon appointed CEO of Veranda PHIRE
Pravin Menon has been elevated to the role of Chief Executive Officer (CEO) of Veranda PHIRE, marking a significant expansion of his responsibilities within the organisation. Menon announced the development…
Ad Icon Neil French Passes Away at 81
Legendary adman Neil French, celebrated for shaping Asian advertising, has died at 81 in Majorca. A British-born creative visionary, French made a lasting impact across Singapore, Hong Kong and Thailand…
D&B India Names Almas Khan to Lead Marketing and CSR Initiatives
Dun & Bradstreet India has appointed Almas Khan as its new Head of Marketing and CSR, entrusting her with brand strategy, customer engagement, and corporate social responsibility initiatives. Khan brings…
Prime Video’s Wild Promo Playbook Makes The Family Man 3 a Full-Blown Pop-Culture Event
Prime Video is pulling out all stops to reintroduce India’s favourite middle-class spy, blending creators, brands and internet tropes into one chaotic, clever campaign. Watching Srikant Tiwari the perpetually stressed,…
As OTT Growth Slows, Platforms Turn to Fiction Shows for Brand Sponsorships
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
Bisleri and Deepika Padukone Bring Fresh Energy with #DrinkItUp 2.0 Campaign
Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy. The film, set against a…
Snitch and Verve Media Spark Conversation on Men Receiving Compliments with “Just Say It” Campaign
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Indriya Unveils New Bridal Campaign Celebrating India’s Regional Heritage
Indriya, Aditya Birla Jewellery, has launched a nationwide bridal campaign featuring region-specific collections inspired by the cultural heritage of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. Each collection blends…
Agoda Partners with Samsung to Bring Exclusive Travel Deals to Samsung Wallet Users
Agoda has teamed up with Samsung to offer exclusive hotel discounts and travel deals directly within Samsung Wallet for users in South Korea and the U.S. The integration allows Samsung…
Renault Gears Up for a Comeback in the Indian Market
French automaker Renault is plotting a fresh return to India after admitting it lost momentum in recent years due to a lack of new products and features. The company now…
Tata Motors Unveils Production-Ready Tata Sierra, Marking the Iconic SUV’s Grand Return
Tata Motors Passenger Vehicles has officially showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Reimagined for a new…