Honda Australia has appointed Eva Barrett as the new General Manager of Brand, Marketing, and Customer Experience. Barrett brings significant experience from global brands like Adidas and Kathmandu, where she held key marketing and customer strategy roles. Her career includes notable positions in Australia and Europe, such as Chief Customer Officer at Ingenia Communities Group and Global Head of Brand Communications at Adidas.
Barrett’s appointment comes as Honda Australia makes major changes to its marketing strategy, including selecting Howatson+Company as its new media and creative agency partner and creating an in-house agency with Lution. This follows other leadership changes within the company, including the appointments of Terri Golder as Head of Marketing and Carolyn McMahon as Vice President for Australia and New Zealand.
Barrett is expected to play a key role in advancing Honda Australia’s brand strategy and customer engagement efforts.