Nihar Naturals Launches “Pujo Ready” TVC for Durga Pujo!
Marico Limited has launched a new TV commercial for Nihar Naturals as part of its Durga Pujo campaign, titled “Pujo Ready with Nihar.” This festive campaign highlights the importance of…
Dell Technologies sparks nostalgia with its new AI campaign.
Dell Technologies has launched a festive campaign called “Sweets,” showcasing the PC as an essential tool for users. This campaign emphasizes Dell’s dedication to innovation and aims to empower customers…
Myntra introduces ‘The Ultimate Glam Clan.’
Myntra, a leading Indian fashion platform, has launched ‘The Ultimate Glam Clan,’ a major shopper-led creator program aimed at Gen-Z. This initiative encourages shoppers to share high-quality personal photos as…
Britannia’s AI campaign reaches rural India without internet access.
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
Siddharth Gopalkrishnan appointed COO of Netcore Cloud.
Siddharth Gopalkrishnan has been appointed Chief Operating Officer at Netcore Cloud as part of the company’s strategy to double revenue in three years and expand globally. With over 16 years…
Vodafone & Intelsat Boost Satellite Connectivity for Remote Areas
Vodafone and Intelsat have renewed their partnership to improve satellite connectivity for organizations in hard-to-reach areas and disaster zones. This expanded collaboration will enhance Vodafone’s terrestrial networks, enabling businesses, governments,…
Taapsee Pannu Stars in Swiss Beauty’s Festive Ads!
Swiss Beauty, India’s fastest-growing beauty brand, has launched its festive campaign “Sawar Ke Aana” featuring actress Taapsee Pannu as the brand ambassador. The campaign encourages everyone to elevate their looks…
Crosshairs Communication wins PR mandate for India Today Conclave 2024.
Crosshairs Communication has secured the PR mandate for the India Today Conclave 2024, set for September 25-26 at Taj Lands’ End, marking over a decade of partnership. As the official…
“Ajay Ravindran Joins FCB Ulka as National Planning Director!”
FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as its National Planning Director. Ajay brings extensive experience in brand strategy, having worked across various…
Flipkart launches ‘Big Sale of Small Things.’
Flipkart is launching the “Big Sale of Small Things” campaign to highlight often-overlooked items like fashion accessories, books, small electronics, and home décor during the Big Billion Days (BBD) Sale.…
ITV Launches AI Ads to Help Small Businesses Shine!
ITV is launching two new TV commercials created with Generative AI to encourage small and medium-sized enterprises (SMEs) to explore TV advertising. The first ad, featuring Swansea-based Travel House, will…
Vi-John Chooses dentsu X for Media Partnership.
Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch.…
Talented invests in ‘Early’, a fractional marketing consultancy for startups.
Gautam Reghunath and PG Aditiya’s Talented recently announced an investment in Early, a fractional marketing consultancy aimed at helping startups during their growth stages. Co-founded by Meghana Bhat, Early seeks…
PureSense enlists Soha Ali Khan to launch Watermelon Burst Glow Face Serum.
Soha Ali Khan has teamed up with PureSense, a skincare brand from Marico, to launch the Watermelon Burst Glow Face Serum. This pink, shimmer-infused serum features 2% hyaluronic acid and…
John Abraham captures the thrill of riding in the Aprilia RS457 ad campaign.
Piaggio Vehicles Pvt Ltd has launched a cinematic digital ad campaign featuring Bollywood star and motorcycle enthusiast John Abraham, promoting the new Aprilia RS457. This campaign, directed by Nigel Simpkiss,…
WhatsApp introduces Channel Categories.
WhatsApp has introduced Channel Categories, making it easier for users to discover channels that interest them. Users can now browse seven categories—People, Organizations, Lifestyle, Sports, Entertainment, Businesses, and News &…
Sumit Saxena named VP of Marketing & Head of Brands at Clove Dental.
Sumit Saxena, a seasoned marketing professional, has been appointed Vice President – Marketing & Head of Brands (Group Companies) at Clove Dental, where he will lead marketing and brand strategy…
Publicis Groupe acquires Mars United Commerce.
Publicis Groupe has acquired Mars United Commerce, the world’s largest independent commerce marketing company with over 1,000 employees in 14 global hubs. This partnership will enhance Publicis’ ability to influence…
BACARDÍ introduces Mango Chilli Flavor with Radhika Seth in a new ad.
BACARDÍ has launched its new Mango Chilli flavored rum in India, blending the sweetness of fresh mango with a spicy chilli kick, perfect for the Indian palate. This innovative offering…
TRAI releases service authorization framework under the Telecom Act.
The Telecom Regulatory Authority of India (TRAI) has introduced a new framework for service authorizations under the Telecommunications Act, 2023, aiming for a “One Nation – One Authorisation” approach. The…
L&K Saatchi & Saatchi names Roshni Kavina as National Creative Director.
L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative Director. As the National Creative Director, Roshni will be…
Vikram Chandratrey joins Tata Consumer Products as VP of RTD Marketing.
Vikram Chandratrey has joined Tata Consumer Products Limited (TCPL) as Vice President of Marketing for the ready-to-drink (RTD) category in India, effective September 16. Previously, he served as the Director…
Sunjae Sharma appointed Chairperson of ASSOCHAM NC for Travel & Tourism.
Hyatt has announced Sunjae Sharma, Managing Director for India and Southwest Asia, as the new Chairperson of the ASSOCHAM National Council on Travel & Tourism for 2024. With over 30…
redBus unveils new ad campaign showcasing features beyond booking.
redBus has launched a new ad campaign showcasing app features beyond standard bus bookings. Directed by acclaimed filmmaker Gautham Vasudev Menon, the campaign stars comedian Nirmal Pillai and actress Samyuktha…
Zebronics launches “Zebronics Chala, Masti Jagaa” ft Janhvi Kapoor.
Zebronics has launched its new ad campaign, “Zebronics Chala, Masti Jagaa,” featuring Bollywood actress Janhvi Kapoor. The ad showcases Zebronics’ DJ and Party Speaker lineup, emphasizing high-quality sound and entertainment…
Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers.
Airtel Digital TV has joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of…
DEPT names Andrew Dimitriou Global Chief Client & Growth Officer.
Global digital agency DEPT has appointed Andrew Dimitriou as Global Chief Client & Growth Officer and partner. Dimitriou will lead global growth, marketing, and client service teams, focusing on innovative…
Rebecca Tos is now Managing Partner ANZ at Havas Media.
Havas Media Network has named Rebecca Tos as Managing Partner for Consumer Science & Analytics (CSA) in Australia and New Zealand (ANZ). Tos, previously leading Havas Media Market, will now…
Aditi Rao Hydari becomes the new face of Hamdard Honey.
Hamdard Foods India has appointed celebrated actress Aditi Rao Hydari as the new face of Hamdard Honey, launching the “No Compromise Honey” campaign across media. The campaign showcases Aditi’s uncompromising…
Amrit Anand is appointed Head of Communications at Zupee.
Amrit Anand, previously Deputy General Manager of Corporate Communications at Paytm, has joined Zupee as Head of Communications. Anand began his career as a Corporate Communications Specialist at Amarchand Mangaldas…