MR.DIY and Rajkummar Rao return with a witty ‘Genie’ campaign
MR.DIY has unveiled its new ‘Genie’ campaign featuring Rajkummar Rao, marking the second phase of their ongoing partnership. In this humorous film, Rao plays a genie who realizes he’s no…
Mondelēz Brings Lotus Biscoff To India, Launches Experience-Led Campaign
Mondelēz International has officially introduced the iconic Lotus Biscoff biscuit to India with a new integrated campaign titled “Welcome to the Biscoff Feeling.” The launch included an immersive experience in…
Goodies Narayanan named Director – Marketing (CMO India) at Bacardi
Bacardi India has appointed Goodies Narayanan as its new Director – Marketing / CMO India, strengthening the company’s leadership bench in the Indian market. Narayanan announced the move via LinkedIn,…
Former Netflix Marketing Head Srivats TS Joins Reliance Retail as Senior VP and Head Marketing
Srivats TS has joined Reliance Retail as senior vice president and head of marketing, marking his return to the corporate landscape months after exiting Netflix, where he served as vice…
Chitale Bandhu Mithaiwale Names Yogesh Shinde as New CMO
Chitale Bandhu Mithaiwale has appointed Yogesh Shinde as its new Chief Marketing Officer. With over 70 years of legacy, Chitale Bandhu is one of Maharashtra’s most trusted brands, known for…
Actimedia PR & Digital Wins IAGES Communications Mandate
The Indian Association for Gold Excellence and Standards (IAGES), India’s first industry-led self-regulatory body for the gold sector, has appointed Actimedia PR & Digital as its nationwide communications and digital…
Kaushalya Logistics Appoints Rajendra Singh Shekhawat as CEO
Kaushalya Logistics Limited has appointed Rajendra Singh Shekhawat as its new Chief Executive Officer. With over 24 years of experience in India’s cement sector, Shekhawat previously held senior leadership roles…
Freedom Sunflower Oil Launches Consumer Awareness Drive With Rahul Dravid
Freedom Sunflower Oil has rolled out a new campaign titled Coaching the Coach, featuring Rahul Dravid, to raise awareness about misleading edible oil packaging. Using a playful comparison between cricket’s…
JioStar Promotes Aravamudhan K to Executive Vice President – Legal & Regulatory
JioStar has promoted Aravamudhan K to the role of Executive Vice President (Legal & Regulatory). Announcing the update on LinkedIn, he expressed enthusiasm for the new responsibilities and appreciation for…
PUMA India Names Ramprasad Sridharan as New Managing Director
PUMA has appointed Ramprasad Sridharan as the new managing director for India, effective December 2025. He will report to PUMA’s Chief Commercial Officer, Matthias Bäumer, and succeeds Karthik Balagopalan, who…
Malabar Gold & Diamonds Unveils 15th Edition of ‘Brides of India’
Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including…
Kellanova Unveils New Kellogg’s Muesli Campaign Featuring Kajol and Tanuja
Kellanova has released a new digital film for Kellogg’s Muesli, bringing Kajol and Tanuja together to spotlight the brand’s cross-generational appeal. The campaign centres around the product’s 12-in-1 Power Breakfast…
New KFC ‘Feastival’ Ad Brings Johny Lever’s Comic Range to the Fore
KFC has launched a fresh campaign starring Johny Lever to showcase its Great KFC Feastival menu, with meals priced at Rs 299. The film weaves together humour and variety, using…
Snitch and Verve Media Spark Conversation on Men Receiving Compliments with “Just Say It” Campaign
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Visa Appoints Gaurav Ramdev as Marketing Lead for India & South Asia
Gaurav Ramdev has taken on the role of Head of Marketing for India and South Asia at Visa, as confirmed by senior industry sources. He previously served as Chief Growth…
IndiaFirst Life’s New Campaign Highlights Insurance as Instant Emotional Relief
IndiaFirst Life Insurance has launched a new campaign with The Womb that reframes life insurance as something that offers immediate peace of mind, not just long-term security. Instead of reminding…
Max Level bags PR and communications mandate for LVL Zero Gaming Incubator.
Max Level, a leading gamer-focused marketing and PR agency, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind gaming incubator launched by ChimeraVC in…
Air India SATS launches new brand identity, showcasing its vision for a future-ready aviation ecosystem.
Air India SATS Airport Services (AISATS), India’s leading ground and cargo handling company, has unveiled a new brand identity and logo, reflecting its vision for a future-ready aviation ecosystem. The…
Vamsi Murthy appointed Senior Director and Head of Marketing at Netflix India.
Vamsi Murthy has joined Netflix India as Senior Director and Head of Marketing, marking a significant addition to the streaming giant’s leadership team. With over 18 years of experience in…
Swiggy’s ‘Crew’ expands to cater to India’s lifestyle consumers.
Swiggy has expanded its concierge-style travel and lifestyle app, Crew, to Bengaluru, Mumbai, and the NCR, strengthening its push beyond food and grocery delivery. Designed as a personalised concierge service,…
Oriflame names Robert Bensoussan as its new chairman.
Oriflame has appointed Robert Bensoussan as chairman of Oriflame Holding and Oriflame Investment Holding PLC, effective after the company’s recapitalisation later this year. A veteran in global consumer brands, Bensoussan…
RG Hospitals launches ‘All-Round Women Wellness’ campaign with Neena Gupta under its #SheMatters initiative.
RG Hospitals has launched its ‘All-Round Women Wellness’ campaign featuring Neena Gupta, under its flagship #SheMatters initiative. The campaign highlights holistic women’s health, focusing on often-overlooked areas such as gynecology,…
Platinum Love Bands’ ‘Unlock with Love’ campaign celebrates the harmony of true connections.
Platinum Love Bands has launched its new wedding season campaign, “Unlock with Love,” through a unique social experiment that blends science and emotion to celebrate true connection. Inspired by the…
Indian Beverage Association names Kaizzen as its strategic communications and advocacy partner.
The Indian Beverage Association (IBA), representing India’s non-alcoholic beverage industry, has appointed Kaizzen as its strategic communications and advocacy partner. Kaizzen will lead IBA’s public relations, policy advocacy, and stakeholder…
Pearl Global reports 12.7% YoY growth with H1 FY26 revenue at ₹2,541 crore.
Pearl Global Industries, a key garment exporter for brands like Zara and Gap, reported a 12.7% YoY revenue growth for H1 FY26, reaching ₹2,541 crore — its highest ever. Strong…
Generational shift at Tata Trusts: Neville Tata, Bhaskar Bhat join Sir Dorabji Tata Trust
Tata Trusts has appointed Neville Tata and Bhaskar Bhat to the board of the Sir Dorabji Tata Trust (SDTT), signaling a key step in its leadership transition. The move strengthens…
Looks Salon Unveils the Most Anticipated Wedding Campaign
Mumbai, November 2025: Looks Salon, India’s luxury beauty powerhouse, today unveils the 2025 Wedding Lookbook, a trendsetting showcase expected to set the tone for bridal beauty nationwide. With over 250…
upGrad names Deepesh Dhakad as Chief Product & Technology Officer.
upGrad has appointed Deepesh Dhakad as its Chief Product and Technology Officer (CPTO), effective October 2025. In his new role, he will lead upGrad’s product, design, and technology functions across…
Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally
At the annual flagship event, Amazon announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally, marking a significant leap from 200…
UNIQLO unveils winter campaign ‘Life with HEATTECH’ featuring Kareena Kapoor Khan.
UNIQLO has launched its Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring brand ambassador Kareena Kapoor Khan. Styled in the new HEATTECH Extra Warm Cashmere Blend thermal, Kareena…