Jaguar Land Rover has appointed WPP Media as its preferred global partner for creative advertising and media services, following a nearly nine-month-long review process.
The development marks one of the advertising industry’s most significant account movements, with WPP securing the British luxury carmaker’s integrated media mandate after an extensive multi-stage evaluation process. The account was previously managed by Omnicom Group’s Hearts & Science, while Accenture Song handled the creative business.
According to industry executives familiar with the matter, the review focused on integrated media planning, luxury brand positioning, data-led audience targeting and cross-platform media orchestration as JLR strengthens its premium positioning globally and in India.
JLR reportedly spent an estimated $475 million on measured media globally in 2025. In India, the account is estimated to be worth nearly Rs 400 crore.
Confirming the development, a JLR spokesperson said: “JLR is pleased to confirm that it has now successfully completed its period of exclusivity with WPP. As such, WPP is now JLR’s preferred agency for the delivery of JLR’s creative advertising and media services subject to the successful completion of all contractual requirements.”
The spokesperson further added: “JLR would like to place on record its thanks to both Omnicom and Accenture Song for their years of service and for their professionalism and collaboration during the tender and exclusivity period.”
Earlier reports had also indicated that WPP secured JLR’s global creative mandate, further expanding the agency network’s relationship with the automotive brand.
Jaguar Land Rover, which houses the Jaguar and Land Rover brands, became a wholly owned subsidiary of Tata Motors in 2008. Since entering India in 2009, the market has emerged as an increasingly strategic growth region for the company amid rising demand for luxury vehicles across metro cities and affluent emerging centres.