Gateway To The Media Industry Insights
This category keeps followers informed about the ever-evolving media world, spotlighting the people and innovations driving change.
Universal Music India (UMI), a division of Universal Music Group (UMG), the global leader in music-based entertainment, has announced a definitive agreement with Excel Entertainment, one of India’s foremost film…
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
Hyundai Motor India Limited (HMIL) has announced the appointment of Tarun Garg as its Managing Director and Chief Executive Officer, effective January 1, 2026. The move is historic for the…
PNG Jewellers has appointed Sara Tendulkar as the brand ambassador for PNG Jewellers’ contemporary jewellery brand, Litestyle by PNG, as it sharpens its focus on younger, style-conscious consumers. The move…
Quick commerce startup Zepto has reportedly initiated the process for its initial public offering (IPO), aiming to raise around ₹11,000 crore. The Bengaluru-based company has filed its draft papers through…
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
Abhimanyu Khedkar has taken over as Managing Director and Head of Office, Mumbai at Leo Burnett, stepping into a key leadership role at one of the agency’s most important hubs.…
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP following a comprehensive global agency review that spanned nearly nine months, bringing the advertising group closer to securing…
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…
Bharti Airtel has unveiled a planned leadership transition, with Shashwat Sharma set to assume the role of Managing Director and CEO of Bharti Airtel India from January 1, 2026, while…
Quick commerce platform Zepto has appointed Navdeep Sachdeva as Senior Vice President and Head of Procurement, strengthening its leadership team as the company continues to scale its operations. In his…
Vadilal Industries Limited has appointed Ravi Makwana as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth. Makwana took charge…
Warner Bros. Discovery is preparing to recommend that shareholders reject Paramount Skydance’s hostile takeover offer, backing its existing agreement with Netflix instead, according to reports citing people familiar with the…
Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences…
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a…
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Marico Limited has appointed Vikram Karwal as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth across categories. Karwal joins…
WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will…
JioStar has appointed seasoned finance leader G R Arun Kumar as its Chief Financial Officer, reinforcing the company’s focus on financial discipline and scalable growth as it sharpens its digital-first…
TV9 Bharatvarsh has announced a series of leadership elevations across editorial, production, programming, and creative functions, underscoring the network’s focus on growth and its commitment to recognising internal talent. The…
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Anand Rathi Group has elevated Devang Mehta to the role of Chief Marketing Officer, a milestone he announced on LinkedIn, calling it the fulfilment of a long-standing professional aspiration. In…
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…
Ashok Bagriya, India’s veteran legal journalist & former Legal Editor at Hindustan Times & CNN-News18, has been leading RT’s overseas office for delivering global news to the Indian audiences. Russian…
The International Cricket Council (ICC) has announced a major new partnership with AB InBev, appointing the brewer as the Official Beer Partner for all ICC events starting in 2026. The…