ABP Live teams up with Maruti Suzuki to stream news in car dashboards.
ABP Live has partnered with Maruti Suzuki to bring its news and audio content to the carmaker’s in-car infotainment system, Maruti Connect. The integration will offer 24×7 streaming of ABP…
Johnnie Walker partners with Sabrina Carpenter for global whisky-music collab.
Johnnie Walker has announced a multi-year global partnership with GRAMMY® Award–winning artist Sabrina Carpenter, blending whisky with music and culture. Timed with her new album Man’s Best Friend and Short…
DS Group Taps into Tradition with Ksheer’s Interactive ‘Muhavre’ Campaign
New Delhi, September 05, 2025 – Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the launch of a new campaign ‘Ksheer Muhavre’ for its dairy…
For the Lay’s x ARKS collab, success is gauged by buzz as much as sales.
Lay’s and Ranbir Kapoor’s sneaker label ARKS have teamed up for a limited-edition collab, turning Lay’s iconic packet colours into sneakers called “Colour-Lays.” The crossover blends food nostalgia with sneaker…
LinkedIn names Heather Freeland as first Chief Brand Officer.
LinkedIn has appointed Heather Hopkins Freeland as its first Chief Brand Officer, where she will lead global Brand and Consumer Marketing. Freeland joins from Adobe, where she was Chief Brand…
OpenAI to launch AI-powered hiring platform
OpenAI is building an AI-powered hiring platform called the OpenAI Jobs Platform to better match businesses with workers. Announced by Fidji Simo, CEO of Applications, the platform will also include…
Michael Tabtabai appointed VP Global Creative at OpenAI.
Michael Tabtabai has joined OpenAI as Vice President, Global Creative. He previously served as VP Creative at Coinbase (2022–2025) and spent seven years at Google as Executive Creative Director. Beyond…
Swiggy launches ‘Giftables’ for quick festive gifting.
Swiggy has launched Giftables, a new in-app category for effortless gifting. The service offers curated options like chocolates, cakes, flowers, electronics, jewellery, toys and more, letting users browse by occasion,…
Skyscanner appoints Suryakumar Yadav as India brand ambassador
Skyscanner has named cricketer Suryakumar Yadav (SKY) as its first brand ambassador in India, leveraging his popularity to inspire travel discovery as the “Mr. 360 of travel.” The partnership taps…
CNN-News18 strengthens lead in English news genre.
CNN-News18 has reaffirmed its leadership in the English news genre, with the latest BARC data showing it far ahead of rivals NDTV 24×7 and Times Now. The channel holds a…
Google fined $425 mn in U.S. privacy case over data tracking.
A federal jury in San Francisco has ordered Google to pay \$425 million in damages for violating user privacy through its data collection practices. The class-action suit claimed Google continued…
Linsey Loy promoted to Head of Strategic Development & Executive Engagement at Publicis Groupe.
Linsey Loy has been elevated to Head of Strategic Development & Executive Engagement at Publicis Groupe, after nearly three years as EVP, Strategic Development at Publicis Digital Experience. With over…
Snap Inc. appoints Antoine Challita as UAE Country Head.
Snap Inc., parent of Snapchat, has appointed Antoine Challita as UAE Country Head to lead business strategy, revenue growth, and partnerships while strengthening its MENA presence. Challita, who joined Snap…
KRAFTON and Dentsu Creative Isobar urge gamers to make BGMI their first choice.
KRAFTON, with Dentsu Creative Isobar, has launched a quirky campaign urging people to make BGMI the first app they download. The series of five ad films use Gen Z humor…
Smartly teams up with Spotify to boost cross-channel advertising.
Smartly, an AI-powered advertising platform, has integrated with Spotify Ads Manager, enabling brands and agencies to run Spotify audio and video campaigns alongside other digital channels directly within Smartly. The…
Amazon India banks on creator network to boost next wave of online shopping.
Amazon India has launched the Tech Influencer Program (TIP) to empower content creators to drive online shopping. Announced at the Best in Tech Awards in New Delhi, the program offers…
Madison Media acquires HiveMinds, appoints Deepti Bhadauria as CEO.
Madison Media has completed the full acquisition of HiveMinds, a performance and e-commerce marketing agency it first invested in back in 2017. Deepti Bhadauria, previously Chief Strategy Officer, has been…
TollBit names Harsha Subramaniam Head of Partnerships, India.
TollBit, a platform helping publishers and creators monitor, manage, and monetize AI use of their content, has appointed Harsha Subramaniam as Head of Partnerships, India. He will report to Josh…
Yaap Digital files DRHP, to use IPO funds for Gozoop buyout.
Yaap Digital Limited, a digital marketing and technology services provider, has filed its DRHP with NSE Emerge for an IPO of up to 66 lakh equity shares. Socradamus Capital is…
JK Maxx Paints launches new campaign – ‘Ghar Aane Ke Bahaane’
New Delhi, September 4, 2025: JK Maxx Paints has rolled out its latest campaign titled ‘Ghar Aane Ke Bahaane’, a humorous slice-of-life campaign that showcases how vibrant walls don’t just…
Havas India unveils Gate One for digital and business transformation.
Havas India has launched Gate One, its global business and digital transformation consultancy, marking its entry into India as the fourth international market after the UK, Ireland, and the US.…
HDFC Bank backs local innovators, invests in QNu Labs.
HDFC Bank has invested in QNu Labs, India’s pioneer in quantum-safe cybersecurity. The funding, which concludes QNu’s Series A round, will support the company’s mission to strengthen India’s digital sovereignty…
BCCI looks for new Team India lead sponsor after Dream11 exit.
The BCCI has invited bids for a new lead sponsor of Team India after Dream11 ended its ₹358 crore deal, following India’s ban on real-money gaming under the new Online…
BBH India and Škoda Auto India launch ‘Recess’ film for the ‘Fans Not Owners’ campaign.
After the success of the popular ‘Doda’ film, Publicis Groupe India’s ‘Team Drive’ and Škoda Auto India have released the next chapter of the ‘Fans Not Owners’ campaign with a…
Amazon Ads appoints Neha Singh Warrier as Lead, Content Monetization.
Neha Singh Warrier has joined Amazon Ads as Lead, Content Monetization for the West & South regions, based in Mumbai. With over two decades in media and entertainment, she will…
SW Network with Flipkart – Reimagines Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition
New Delhi, 3rd September 2025 – SW Network executed a first-of-its-kind 360° campaign for Flipkart and Motorola, in collaboration with Swarovski, to launch the limited-edition Motorola Razr 60 and Moto…
Truecaller Ads Promises a Stellar Lineup for Brands Looking at Capturing this Festive Season
India, September 3 2025: This festive season, brands are not just advertising, they are racing to secure their place on Truecaller Ads, the communications platform that sits at the center…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
You’ve led creative across some of India’s most celebrated agencies and brands. How do you see the role of creativity evolving as technology continues to influence the way we ideate…
The Reppro wins communication mandate for Nottingham Trent University in India.
The Reppro has been appointed as communications partner for Nottingham Trent University (NTU) in India, handling PR, social media, and digital marketing. The partnership aims to boost NTU’s visibility among…
BBC names Nick Lee Head of Acquisitions.
The BBC has appointed Nick Lee as Head of Acquisitions, effective November 2025. He will lead programme acquisition strategy to ensure BBC iPlayer and channels offer a wide range of…