Gateway To The Media Industry Insights
India, 16th September 2025: VML, the global brand and digital transformation agency, has conceptualized a powerful new campaign for Hero MotoCorp’s HF Deluxe Pro, a motorcycle that has long been…
Bangalore, 16th September 2025: Wrogn, one of India’s largest youth fashion brands from Aditya Birla’s TMRW, unveiled its newest campaign with Bollywood actor Ibrahim Ali Khan, today. Titled “Wrogn. But…
Pee Safe, India’s leading hygiene and wellness brand, is shaping India’s hygiene habits with its latest Digital Video Campaign (DVC), “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” This campaign…
Cadbury Dairy Milk’s Milkinis launch marks a strategic expansion of its portfolio to capture India’s impulse-snacking market. With its lighter, creamier format, the product is designed to appeal to younger…
Dentsu Creative Webchutney and Bhima Gold’s RaasLeela campaign brings together mythology, art, and jewellery design in an evocative cinematic experience. By weaving the narrative of Radha and Krishna’s divine love,…
CRED’s latest ad featuring Gautam Gambhir pushes absurdity to new levels — an AI-made film where a head on an ice cream cone kisses Gambhir and morphs into a giant…
Instamart has announced its first annual festive mega sale, Quick India Movement 2025, running from September 19 to 28 on Instamart and Swiggy apps, with discounts of 50–90% across electronics,…
New Delhi, September 2025: SW Network has partnered with Flipkart to launch a nationwide pre-buzz campaign announcing the arrival of iPhone Season on Big Billion Days. The objective was clear:…
L&T Finance has launched its new TVC, ‘Just Zoom Two-wheeler Loans’, featuring brand ambassador Jasprit Bumrah. The campaign tagline, ‘Bumrah Ki Speed Par’, highlights the brand’s promise of instant approvals…
New Delhi, 11 September 2025 – Kenstar, one of India’s most trusted home appliance brands, announces the launch of its latest range of Water Heaters, promising to revolutionize the bathing…
September 11, 2025, India: Saatchi & Saatchi India has launched a new campaign for Flite, India’s leading family fashion footwear brand by Relaxo Footwears Limited, featuring Bollywood actor Sanya Malhotra.…
Birla Tyres has partnered as the Official Tyre Partner of the DP World Asia Cup 2025 and launched its new campaign, “Rolling with Champions.” The campaign film celebrates cricket’s passion…
Mumbai, 10 September, 2025: Wondrlab, India’s first platform-first martech network, has partnered with Ajio to unveil its latest festive campaign, ‘This Is How We Festival’. Rooted in Ajio’s philosophy of…
Mumbai, 10th September 2025: McCann Worldgroup India is proud to unveil its latest creative collaboration with Asian Paints through the visually striking “Royale Glitz” campaign. Starring global icon Deepika Padukone,…
super.money, the Flipkart-backed UPI platform, has launched a digital ad film featuring cricketer Jonty Rhodes as its “Cashback Catcher.” The campaign draws parallels between Jonty’s agility on the cricket field…
Summercool, a leading home and kitchen appliance brand, has launched its first-ever TVC featuring Ajay Devgn as brand ambassador, alongside veteran actor Govind Namdev. Titled “Summercool, Life Banaye Wonderful,” the…
September 8, 2025, India: BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the…
Publicis Media India has appointed Ravi Bhaya as Chief Client Officer to strengthen its client-focused leadership and drive growth through innovation, data, and technology. Based in Mumbai, he will report…
New Delhi, September 05, 2025 – Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the launch of a new campaign ‘Ksheer Muhavre’ for its dairy…
New Delhi, September 4, 2025: JK Maxx Paints has rolled out its latest campaign titled ‘Ghar Aane Ke Bahaane’, a humorous slice-of-life campaign that showcases how vibrant walls don’t just…
After the success of the popular ‘Doda’ film, Publicis Groupe India’s ‘Team Drive’ and Škoda Auto India have released the next chapter of the ‘Fans Not Owners’ campaign with a…
Kotak Mahindra Life Insurance is celebrating 25 years of enabling financial security for Indian families. Since 2001, the company has grown to cover over 5 crore lives, manage ₹95,000+ crore…
Tata AIA Life Insurance has launched Health Buddy, India’s first 24×7 health and wellness companion from a life insurer, integrating health, wellness, and protection through its app. To promote the…
Mumbai, 2nd Sept, 2025: Platinum Outdoor, a unit of Madison World, executed a striking OOH campaign for IRTH bags in Mumbai. The campaign featured oversized 3D bag installations across 4–5…
Lauritz Knudsen Electrical and Automation has launched its new brand campaign, ‘Powering a Non-Stop India’, created by Saatchi & Saatchi India. Featuring Mumbai Indians stars Hardik Pandya, Rohit Sharma, and…
Fevikwik, long known for “chutki mein chipkaaye,” has launched a digital-first campaign called KwikGPT, created by Ogilvy India. The initiative shifts the brand from instant fixes to instant creativity, encouraging…
Mumbai, 29th August 2025: Smart Bazaar has partnered with McCann Worldgroup India to craft a new cultural narrative that reflects a quiet but powerful transformation in Indian households. The campaign…
Sprite has rolled out its new campaign ‘Spicy ko de Sprite ka Tadka’, celebrating India’s love for spice by positioning the beverage as the perfect mealtime companion. Featuring brand ambassador…
myTrident, the home décor brand from Trident Group, has launched its festive campaign with brand ambassador Kareena Kapoor Khan through 3D OOH billboards across 15 major cities including Delhi, Mumbai,…
TRIOOH, a new-age out-of-home (OOH) advertising agency, made its debut with a high-impact 16-day campaign for a leading messenger app. Rolled out across 150+ prime sites in major Indian cities…