Havas and Horizon Media have launched Horizon Global, a $20 billion joint venture aimed at redefining global media for the AI era. Headquartered in New York and spanning 100+ countries, the venture instantly ranks among the world’s largest media investors, while both Havas Media Network and Horizon Media continue serving their existing clients independently.
At its core is BluConverged, an AI-native platform merging Horizon’s Blu with Havas’ Converged.AI, delivering data-driven insights, transparency, and smarter outcomes for modern marketers. The venture is led by Bob Lord as Interim CEO and Renata Spackova as COO, supported by a board including leaders from both Horizon and Havas.
Positioning itself as a future-forward alternative to traditional agency networks, Horizon Global aims to help brands go beyond media buying—shaping culture, driving performance, and delivering measurable impact worldwide.