Peter England has launched its new campaign, The Bollywood Wedding, featuring Karan Johar and Rohit Saraf. Conceptualised by Ogilvy, the campaign celebrates the colour, energy, and drama of Indian weddings with a cinematic flair, blending Karan’s signature style with Rohit’s modern-groom charm.
The campaign introduces The Bollywood Wedding Collection—a line of sharply tailored suits crafted from a blend of polyester, viscose, and spandex for comfort and elegance.
Anil S Kumar, CBO of Peter England, said the collection reflects how today’s Indian man approaches style—with confidence and celebration. Ogilvy’s Tithi Ghosh added that the campaign connects deeply with younger audiences through its fresh tone and relatable storytelling.
Rolled out across digital, social, influencer, on-ground, and cinema platforms, The Bollywood Wedding positions Peter England at the heart of India’s wedding season—where fashion meets Bollywood glamour.