Gateway To The Media Industry Insights
We showcase here all creative advertisement created by creative agencies includes tv advertisement, print, radio, ooh, digital.
Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the…
SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals…
Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Vaseline, in collaboration with Ogilvy Singapore and Canada, has launched Screen Block, a rebranded SPF 50+ sunscreen designed to protect gamers in Asia from harmful blue light exposure. Debuting in…
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…
Following the April 22 terror attack in Pahalgam, which triggered widespread fear and mass cancellations, Ladakh’s tourism industry has seen a 70% drop in visitor numbers. To combat the downturn,…
Policybazaar has launched a new brand campaign highlighting the real impact of insurance through powerful testimonials from families who received support during medical emergencies or loss. The emotionally driven films…
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nation’s economic engine accelerates, is Indian advertising keeping pace…
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
Wavemaker clinched the prestigious ‘Agency of the Year’ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Dabur Amla has unveiled a touching digital film featuring renowned spoken word poet Nayab Midha, centered on a heartfelt letter from a daughter to her mother. The campaign, titled Maa…
Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red…
Maruti Suzuki ARENA has made 6 airbags standard across its popular models—WagonR, Alto K10, Celerio, and Eeco—aligning with its goal to make advanced safety accessible to all. These models now…
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
PYNK, Lux Cozi’s women’s wear brand, has launched its new campaign film “Work. Pynk. Play” featuring Shraddha Kapoor, shifting from product-focused messaging to an emotionally driven narrative that celebrates the…
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…