Flipkart’s SASA LELE Is Twice as Bizarre Bizarre
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…
Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign
Alcon, a global leader in eye care, has launched a new campaign ‘Switch to PRECISION1’ to introduce its next-generation daily disposable contact lenses, designed for all-day comfort. The advertising campaign,…
Creamier, dreamier, and proudly Indian — meet the new Laughing Cow!
Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra,…
Škoda Auto India unveils ‘Škoda Superstars’ campaign.
Celebrating 130 years globally and 25 years in India, Škoda Auto India has launched the ‘Škoda Superstars’ campaign, highlighting passion, perseverance, and achievement. Featuring Ranveer Singh as the brand’s first-ever…
Pepsi’s new David Beckham campaign highlights the power of personal choice.
Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The…
Coca-Cola makes jump scares fun in new Coke Zero ad.
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
Canara Bank Launches ‘Safe Hai, Toh Sahi Hai’ Campaign to Reinforce Fixed Deposit Security
Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
India relaunches BHIM with a user-focused ad campaign.
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
“Too Yumm! & FCB Kinnect’s edible cheer campaign hits home with cricket fans.”
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Mahindra Tractors launches ‘Ashwamedh’ as part of its ‘Rag Rag Laal Hai’ campaign.
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
Anurag Kashyap & Kapil Sharma’s banter spices up Sprite’s new ad.
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
Ananya Birla’s LOVETC enters India’s beauty market with Janhvi Kapoor as its ambassador.
Ananya Birla, both a businesswoman and artist, has introduced LOVETC, a premium, high-performance cosmetics brand that blends global quality with a distinct, homegrown essence. To celebrate its launch, LOVETC unveiled…
Britannia 50-50 launches Season 2 of 4th Umpire for Fans.
Britannia 5050 returns with Season 2 of its popular 4th Umpire campaign, celebrating India’s love for cricket by turning everyday fans into decision-makers. Now hosted on the new platform 5050Cricket.in,…
TBWA\India and JSW Paints unveil ‘Rangon Ka Khel 2.0’ for IPL 2025.
JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and…
‘No Brief Needed’: Inside MagicCircle’s intuitive collaboration with MakeMyTrip
When Hemant Misra left his role as CEO of Publicis Capital in 2017 to launch MagicCircle Communications, MakeMyTrip (MMT) followed him, placing their trust in his new venture. This marked…
Lakmē’s new campaign tests its sunscreen with a lie detector.
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…
KFC India teams up with CarryMinati for new cult collab.
KFC India has partnered with YouTuber CarryMinati (Ajey Nagar) to launch a co-created menu item—Saucy Popcorn. This spicy, tangy twist on KFC’s classic Chicken Popcorn features Nashville sauce and comes…
ENO signs Vicky Kaushal as brand ambassador in new campaign.
ENO has announced actor Vicky Kaushal as its new brand ambassador, launching a 360-degree campaign that highlights the antacid’s promise of fast relief from acidity. In the ad, Vicky plays…
RCB makes Kannada lessons sweeter with a jilebi twist.
Royal Challengers Bengaluru (RCB) has launched a unique cultural campaign inspired by the visual similarity between Kannada script and the swirled shape of a jilebi. In collaboration with agency Talented,…
SportsBaazi rolls out new campaign featuring Robin Uthappa
SportsBaazi, India’s top sports trading platform, has launched a new campaign titled “Ye Dil. Dimag. Data Ka Game Hai”, featuring World Cup winner and motivational speaker Robin Uthappa. The initiative,…
V-Guard launches romantic summer campaign: “Beat the heat, Ignite the love.”
V-Guard Industries has launched its latest summer campaign, “Hum, Tum Aur V-Guard”, showcasing how love can thrive even in the heat. Through four short films featuring a young couple, the…
HDFC MF rolls out new ‘Zindagi Ke Liye SIP’ campaign.
HDFC Asset Management has unveiled a fresh wave of its ‘Zindagi Ke Liye SIP’ campaign, aimed at educating and inspiring hesitant investors. The campaign creatively compares daily life efforts—like emotional,…
Airtel Payments Bank rolls out ‘One Card for Everything’ campaign.
Airtel Payments Bank has launched its ‘One Card for Everything’ campaign to promote the RuPay On-The-Go Card, enabled with the National Common Mobility Card (NCMC). Designed for seamless, secure payments,…
Van Heusen launches ‘Born of Art’ campaign at IPL 2025.
Van Heusen, part of Aditya Birla Fashion and Retail, has launched its new campaign Born of Art during Tata IPL 2025. Set against Italy’s artistic backdrop, the cinematic ad features…
After Ganguly, Mahesh Babu, and Mohanlal, Lloyd reunites with DeepVeer.
With temperatures soaring past 40°C in many states, AC sales are booming. Blue Star targets 5 lakh units and 25–30% growth, while Godrej aims for a 50% rise in FY26.…
Kwality Wall’s launches Golden Spoon to enhance family moments.
Kwality Wall’s has launched Golden Spoon, a new range of in-home frozen desserts aimed at bringing families together and making everyday moments sweeter. Tapping into India’s growing dessert market, the…
ABP and Cadbury launch ‘Muhurtora’ campaign featuring Prosenjit.
Cadbury and ABP One have launched the 13th edition of their beloved Cadbury Mishti campaign—this year titled “Muhurtora Hok Aaro Mishti”, featuring actor Prosenjit Chatterjee. The campaign blends Bengal’s traditional…
Archana Puran Singh stars in Mankind Pharma’s latest campaign.
Mankind Pharma has unveiled a new campaign for HealthOK 100% vegetarian multivitamin tablets, featuring actress Archana Puran Singh. A vegetarian herself, Archana highlights the importance of a fully plant-based supplement…
McCain & Philips launch Air Fryer Fries for restaurant-style snacking.
McCain Foods India has partnered with Philips to introduce India’s first frozen snacks designed for air fryers. This innovation offers perfectly crispy fries that replicate restaurant-style taste and texture, catering…
Lotus Herbals targets Gen Z & millennials with new Safe Sun campaign.
Lotus Herbals has unveiled a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, targeting Gen Z and millennials. The campaign, featuring OTT, TV, and social…