Maersk has named WPP Media as its strategic marketing partner to manage activities across 130 countries from Copenhagen. The move underscores Maersk’s focus on global marketing agility, innovation, and data-led efficiency.
Central to the partnership is WPP’s AI-powered Open platform and Open Media Studio (OMS), which, together with WPP Media’s international network, will give Maersk comprehensive visibility and insights into its marketing spend. The collaboration is designed to enhance decision-making, optimize campaigns, and balance global consistency with local relevance.