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Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Bharti Airtel has unveiled a planned leadership transition, with Shashwat Sharma set to assume the role of Managing Director and CEO of Bharti Airtel India from January 1, 2026, while…
McCann New York has been named the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off, further strengthening its long-standing partnership…
Quick commerce platform Zepto has appointed Navdeep Sachdeva as Senior Vice President and Head of Procurement, strengthening its leadership team as the company continues to scale its operations. In his…
Vadilal Industries Limited has appointed Ravi Makwana as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth. Makwana took charge…
Cheil India has elevated Kanika to the role of Branch Head at Cheil X Gurgaon, marking a significant leadership move within the agency. Kanika shared the development in a LinkedIn…
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a…
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Marico Limited has appointed Vikram Karwal as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth across categories. Karwal joins…
WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will…
Cheil India has appointed Yatin Gupta as Associate Vice President, further bolstering its senior leadership team. Gupta shared the news of his new role through a LinkedIn post, marking the…
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Anand Rathi Group has elevated Devang Mehta to the role of Chief Marketing Officer, a milestone he announced on LinkedIn, calling it the fulfilment of a long-standing professional aspiration. In…
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…
Amazon MX Player has appointed Niraj Mishra as its new Head of Growth and Product Marketing. Mishra announced his move through a LinkedIn post, expressing his excitement about taking on…
Ashok Bagriya, India’s veteran legal journalist & former Legal Editor at Hindustan Times & CNN-News18, has been leading RT’s overseas office for delivering global news to the Indian audiences. Russian…
GoKwik has appointed Atul Bansal as its new Head of Marketing, bringing on board more than 15 years of B2B marketing expertise across e-commerce, fintech and telecom. In his new…
HOWL Digital has secured the full-stack marketing mandate for Greaves Electric Mobility, a key innovator in India’s electric vehicle sector. Under this partnership, HOWL will drive the brand’s 360° marketing…
Yes Madam has launched its latest advertisement starring popular television actor Anita Hassanandani, reinforcing the brand’s promise of hygienic, reliable and convenient at-home salon and wellness services. The film also…
Britannia NutriChoice has launched a fresh campaign fronted by Aamir Khan, centred around the idea that one positive choice can set off a chain reaction of better decisions. Developed by…
Divya Kathuria has joined Publicis Groupe India as Vice President – Learning, Capability Development and Talent Management, bringing with her more than 20 years of experience across organisation development, talent…
The Advertising Standards Council of India (ASCI) has launched AdWise, a nationwide consumer education initiative aimed at boosting advertising literacy among school children. Rolled out under the ASCI Academy, the…
Havas has acquired independent media agency Kaimera, marking a key milestone in strengthening its presence across Australia and New Zealand. The move brings additional scale, specialist capabilities and will accelerate…
Seasoned news broadcaster Sumit Awasthi has taken on a new role at Times Now Navbharat as Senior Consulting Editor. His appointment comes shortly after he stepped down from his position…
OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign…
Havas Media Network India has secured the integrated media mandate for Tata 1mg, the digital healthcare platform, following a highly competitive multi-agency pitch. The mandate will be jointly managed by…
Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand…
Publicis Groupe has officially stepped into its milestone 100th year and is commemorating the occasion with a powerful message rooted in its history: perseverance. To celebrate the start of its…
Havas has acquired UK-based experiential agency Bearded Kitten, further strengthening its global brand experience offering under the Havas Play division. The 45-member agency will now operate as “Bearded Kitten, part…
To further strengthen leadership in the North & East India markets, deliver deeper value to clients and bolster the presence of the creative agencies in the region, BBH India’s Managing…