Gateway To The Media Industry Insights
Cannes Lions 2025 has received 26,900 award submissions from 96 markets, marking a strong global turnout and highlighting a shift in the creative industry toward design, B2B, and social impact.…
Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the…
M+C Saatchi Group has appointed Jackie Stevenson as its Global Chief Strategy & Innovation Officer, effective August 1, 2025. Reporting to Global CEO Zaid Al-Qassab, she will lead global strategy,…
DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers…
SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals…
DDB Mudra launched Meta AI in India with the campaign “Aaj Kya Karoge?”, tapping into the everyday question to highlight how AI can spark creativity in daily life. The goal…
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
WPP Media has appointed Caroline Foster Kenny and Stephanie Prager as Global Client Presidents. Kenny, formerly at VML, will oversee EssenceMediacom’s client portfolio, bringing 15+ years of WPP experience. Prager,…
Assurance Intl has appointed Nilesh Garg as Chief Business and Growth Officer. With over 30 years of experience in the automotive and industrial sectors, Garg will lead strategic growth across…
Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
Havas Media India has announced key leadership elevations across its investment and business verticals. Ramsai Panchapakesan is now President – Investments and Partnerships, Binu Thomas becomes Managing Partner – Investments…
HCLTech has expanded its partnership with Standard Insurance Company (The Standard) to accelerate AI-driven digital transformation. The collaboration will deliver AI-powered infrastructure, application services, and cloud solutions to enhance efficiency,…
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
Paramount Global announced the departure of CFO Naveen Chopra, who is leaving to pursue other opportunities. Andrew Warren, a former CFO of Discovery Communications and current Strategic Advisor to Paramount’s…
Hashtag Orange has appointed Ankush Bhandarkar as Media Director at its Mumbai office, reinforcing its focus on data-driven media and regional expansion. With over a decade of experience at agencies…
ThinkROI has secured the digital programmatic mandate for Hamilton Sciences’ key personal care brands, including Denver, ENVY, Vanesa, and Pour Home. The mandate covers strategy, media planning, execution, and performance…
WPP CEO Mark Read will step down on December 31, 2025, after over 30 years with the company and seven years as CEO. He believes it’s the right time for…
Cyril Amarchand Mangaldas has appointed Mihir Rale as Partner and Co-Head of its Digital | TMT practice. Based in Mumbai, Mihir brings over 23 years of experience in M&A, legal…
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Max Level, a gamer-led marketing and PR agency, has secured the public relations mandate for Riot Games in India and South Asia. The agency will handle communication strategy, campaign amplification,…
TVS Motor has announced Sudarshan Venu as its new Chairman and Managing Director, effective August 25, 2025, following unanimous board approval. Current Chairman Sir Ralf Speth will step down after…
Robert Morgan, a towering figure in the Australasian advertising industry, is stepping down from his role as Executive Chairman of Clemenger Group after an extraordinary 46-year tenure. Joining Clemenger BBDO…
Mumbai, 6th June, 2025: The inaugural edition of the Rugby Premier League proudly welcomes one of India’s largest conglomerates, GMR Group, as the Title Partner for this first-of-its-kind league in…
Fox Corporation has named Puja Vohra as its new Chief Marketing Officer and Executive Vice President of Advertising Sales. In this role, she will oversee the advertising sales marketing efforts…
Integrated marketing agency Team Pumpkin has secured the digital mandate for MamyPoko Pants in Bangladesh, further expanding its footprint in the South Asian market. This strategic win positions Team Pumpkin…
BharatPe has announced the appointment of Siddhartha Jain as its new Chief Network Officer, marking a strategic move to strengthen its leadership team. Siddhartha brings with him over 21 years…
Vaseline, in collaboration with Ogilvy Singapore and Canada, has launched Screen Block, a rebranded SPF 50+ sunscreen designed to protect gamers in Asia from harmful blue light exposure. Debuting in…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? Let’s call it what it is – AI is not the industry’s slow poison. If anything,…