L’Oréal Professionnel has appointed Ogilvy Paris to handle its global social media strategy across TikTok and Instagram following a multi-agency pitch.
The global mandate aims to strengthen the brand’s presence and leadership in professional hair innovation through content that drives awareness, desirability, and engagement.
Going live in November 2025, the partnership underscores L’Oréal Professionnel’s focus on unifying its storytelling and influence across key discovery platforms that shape beauty trends and consumer behaviour.