Gateway To The Media Industry Insights
Brand movement category is dedicated to all content when an agency is winning media mandate for particular brand.
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing…
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
Warner Bros. Discovery is preparing to recommend that shareholders reject Paramount Skydance’s hostile takeover offer, backing its existing agreement with Netflix instead, according to reports citing people familiar with the…
The International Cricket Council (ICC) has announced a major new partnership with AB InBev, appointing the brewer as the Official Beer Partner for all ICC events starting in 2026. The…
Marico Limited has acquired the remaining 46.02% stake in HW Wellness Solutions, owner of health foods brand True Elements, for up to ₹138 crore, taking its ownership to 100%. The…
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
NODWIN Gaming Private Limited announced that its Singapore-based subsidiary, NODWIN Gaming International Pte. Ltd, will fully acquire Berlin-based Freaks 4U Gaming GmbH, increasing its stake from 13.51% to 100% through…
CoinSwitch, India’s leading crypto trading platform, has launched its new campaign, ‘Switch to CoinSwitch,’ coinciding with its role as the official partner for the UEFA Euro Cup 2024 on SonyLIV.…
Stratefix Consulting, an execution-driven business consultancy for SMEs, has partnered with Stone Sapphire India Pvt. Ltd. (SSIPL) to enhance SSIPL’s position in the Indian toy industry and build a highly…
Ather Energy, a leading electric scooter manufacturer, has partnered with Tilt Brand Solutions as its brand and communications agency for its upcoming product line. Tilt Brand Solutions, a Mumbai-based consultancy,…
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
GroupM’s media agency, EssenceMediacom, has secured the media mandate for Wonder Cement, following their collaboration with BCCI to become the official umpire partner for the Indian Premier League (IPL). Wonder…
Wavemaker India retains integrated mandate for Luminous Power Technologies since 2021, covering traditional and digital media responsibilities. The retention follows a competitive pitch, with Wavemaker’s Delhi office overseeing execution. Neelima…
FCB Interface, an integrated creative agency under the FCB Group India umbrella, has secured the creative mandate for Philips Kitchen Appliances and Philips Garment Care business, operated by Versuni India…
Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned…
Pune-based NIC Ice Cream, a beloved homegrown brand renowned for its commitment to quality and innovation, has recently appointed Madison Media Ultra, a unit of Madison World, as its official…
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…
Crosshairs Communication secured the PR mandate for L’Occitane en Provence in India, a renowned French Luxury skincare brand known for its wide range of skincare, body care, and fragrance products…
IPG Mediabrands India’s Initiative will be handling the media duties of Air India. The media planning and buying group’s victory gave the advertising holding giant, IPG, a double win, especially…
PHD India has secured the integrated media mandate for OPPO India, following a multi-agency pitch. This partnership will see the agency support the brand’s growth in the region by drawing…