Madison Media Ultra keeps Parag Milk Foods’ media account.
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Nikhil Rao and Abhimanyu Khedkar of Leo Burnett appointed as jurors for WARC Awards APAC 2025.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital secures HealZen’s digital marketing mandate.
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Wybor by MEPL Group names cricketer Axar Patel as its brand ambassador.
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…
Amazon ads new features to its demand-side platform and marketing cloud.
At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…
Sandhya Devanathan on gaming’s role in shaping India’s $1 tn digital economy.
At the 2024 Indian Gaming Convention, Sandhya Devanathan, Meta’s VP and India Head, emphasized gaming as a key driver in India’s journey to a $1 trillion digital economy. She highlighted…
Reliance: Disney Star-Viacom18 merger to complete by Q3.
The merger of Reliance Industries’ media assets with Walt Disney’s Indian operations is expected to be finalized in the third quarter of this fiscal year, according to a regulatory filing…
AnyMind Group names Siddharth Kelkar and Aditya Aima to head India and MENA operations.
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar,…
Cheil India continues as MRF Tyres’ digital and media partner for the 12th year.
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Reliance Industries to acquire a stake in Dharma Productions; Report
Reliance Industries Ltd. (RIL) is reportedly in talks to acquire a stake in Karan Johar’s Dharma Productions, according to an Economic Times report. If the deal goes through, it would…
Meta unveils feature to disable comments on Facebook and Instagram.
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Sunil Kataria re-elected as ISA Chairman, focusing on digital innovation.
Sunil Kataria, Managing Director of Raymond Lifestyle Limited, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). He emphasized his commitment to enhancing ISA’s influence in advertising…
News18’s Diamond States Summit shapes Bihar’s future.
News18 India successfully hosted the Bihar edition of the Diamond States Summit in Patna, following successful events in Madhya Pradesh, Chhattisgarh, and Maharashtra. The summit brought together key leaders, policymakers,…
Kapil Batra is appointed President at Lowe Lintas.
Lowe Lintas, a leading Indian advertising agency, has appointed Kapil Batra as President of its Mumbai office, effective immediately. His addition completes the creative leadership team, aimed at elevating the…
Ashley Madison appoints Pitchfork Partners for India communications.
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
CRED appoints Arvind Kathpalia as Advisor for Risk and Compliance.
CRED has appointed Arvind Kathpalia as an advisor on risk and compliance to strengthen its commitment to members’ financial progress. With over 30 years of experience in financial services and…
Radio City partners with Legends League Cricket Season 3.
Radio City, India’s leading radio network, is back as the official partner for ‘Legends League Cricket’ (LLC) Season 3, running from September 20 to October 16. Following two successful seasons,…
Google ordered to overhaul its mobile app business.
Google is required to significantly alter its mobile app business to provide Android users with greater freedom in downloading apps and making in-app purchases. U.S. Judge James Donato’s ruling mandates…
WPP partners with Roblox for immersive media and gaming for brands worldwide.
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
The Trade Desk appoints Tejinder Gill as Managing Director.
Tejinder Gill has been appointed as the Managing Director at The Trade Desk, where he has worked since February 2021. After four years of establishing a solid foundation and driving…
Amazon and MX Player partner to enhance premium free entertainment for 250 million users in India.
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Diageo extends its partnership with Enormous Brands.
Diageo has strengthened its partnership with Enormous Brands, appointing the agency to manage its creative strategy. Enormous Brands will oversee the brand strategies and creative solutions for Royal Challenge, Signature,…
Gopa Menon joins Successive Technologies as Asia-Pacific CGO.
Successive Technologies, a US-based technology consulting firm, has appointed Gopa Kumar Menon as Chief Growth Officer (CGO) for the Asia-Pacific region. With over 20 years of experience at companies like…
ZEE5 teams up with Kyoorius Designyatra 2024.
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
SuperGaming announces the launch date for Indus Battle Royale.
SuperGaming, India’s leading game development studio, has announced that its highly anticipated battle royale game, Indus, will launch on October 16th. It will be available for download on Android and…
Anupriya Shetty joins IN10 Media as Head of Marketing.
Anupriya Shetty is a seasoned brand leader with over 18 years of experience in Advertising, Brand Marketing, and Media & Entertainment. She has worked with renowned organizations like The Walt…
Shantanu Gangane joins Coca-Cola as IMX.
Shantanu Gangane has joined The Coca-Cola Company as the Integrated Marketing Experience (IMX) Lead. In a LinkedIn post, he expressed his excitement about this new chapter, thanking his mentors for…
Meta launches Movie Gen, a new AI for video creation.
Meta has announced Movie Gen, a new AI model designed to create realistic video and audio clips based on prompts. The company claims it could compete with leading AI startups…
Entrust Family Office partners with The Media Manifest for communications strategy.
Entrust Family Office, a boutique firm offering succession and legacy planning for high-net-worth individuals, has partnered with The Media Manifest, a PR agency, to enhance its communication strategies. This partnership…
Ishan Chatterjee is the new Chief Business Officer at JioCinema.
JioCinema, a leading digital entertainment platform in India, has appointed Ishan Chatterjee as Chief Business Officer. This move underscores JioCinema’s commitment to becoming a tech-driven company that offers innovative digital…