Publicis Groupe India has launched Influential in India, expanding its global creator marketing offering into the local market.
To head the new business, the company has appointed Diwaker Chandani as Managing Partner. Chandani joins after nearly nine years at Meta, where he worked across media and creator partnerships. He has also held leadership roles at Zee Entertainment and Network18.
Influential has been introduced as a data-led creator marketing solution that combines creators, media and commerce on a single platform. The offering is built around Publicis Groupe’s Connected Identity system, which maps audiences using consumer data and helps brands identify creators based on audience cohorts rather than broad follower numbers.
The platform also integrates with Captiv8 and Influential’s global creator network, enabling brands to plan, execute and measure influencer campaigns with greater precision.
Anupriya Acharya said the launch addresses a major gap in India’s influencer marketing ecosystem, which has grown rapidly but still lacks a unified, measurable approach. According to her, Influential will help brands move from fragmented creator collaborations to more targeted and scalable outcomes.
Chandani added that while brands are spending heavily on influencer marketing, many still struggle to achieve consistent business results. He said the new model combines audience intelligence, creator ecosystems and media amplification to create more measurable and effective campaigns.