Gateway To The Media Industry Insights
Wavemaker India retains integrated mandate for Luminous Power Technologies since 2021, covering traditional and digital media responsibilities. The retention follows a competitive pitch, with Wavemaker’s Delhi office overseeing execution. Neelima…
In a significant stride forward for both him and the company, Prashant Tekwani has assumed the prestigious role of Managing Director at Havas CX India. This promotion marks a pivotal…
Schneider Electric, a renowned global leader in digital transformation and energy management solutions, has recently appointed Koshika N. as the Head of Employer Branding for Greater India. With an impressive…
India, 6th May 2024: VML’s Former Head of Corporate Communications,Rohini Saldanha has announced the launch of The PR Stop. , a publicrelations firm that will provide comprehensive public relations andcommunications…
FCB Interface, an integrated creative agency under the FCB Group India umbrella, has secured the creative mandate for Philips Kitchen Appliances and Philips Garment Care business, operated by Versuni India…
Adda247, an online test prep company supported by Google and other investors, has named Bimaljeet Singh Bhasin as CEO of its skilling and higher education division. With 25 years of…
Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned…
Myntra Jabong Pvt. Ltd., the wholesale entity of Myntra, has announced the appointment of acclaimed fashion icon and Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica, the global…
Abhay Ojha, the former Chief Revenue Officer at Zee Media Corporation Ltd, has left the company, effective immediately. In an email communication sent to all its leaders on May 4…
Sunaina Jairath assumes the position of Vice President – Brand and Communications at Aliaxis India (Ashirvad), bolstering our brand outreach and advancing strategic goals. With a rich background spanning 22…
There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a video…
Led by Assistant Commissioner Archana Dheeran and Chief Food Safety Officer Akshay Goyal, the Food Safety Department has initiated raids on prominent eateries in Noida. The Uttar Pradesh State Food…
Shah Rukh Khan, Ajay Devgan, Sunil Gavaskar, and Virender Sehwag share a surprising connection beyond their roles in cricket or as team owners: they’re all brand ambassadors for Pan Masala…
Leo Burnett India, a part of Publicis Groupe India, has enhanced its senior leadership team by appointing Anirban Roy as its chief strategy officer. Roy will report directly to Amitesh…
Dot & Key Skincare, a Kolkata-based beauty start-up, proudly announces its collaboration with Shanaya Kapoor, a significant milestone for both the brand and Shanaya’s burgeoning career. Known for her fresh…
The company marked its anniversary with the announcement of a global expansion in Middle East. Digital Shoutouts Media, a pioneering digital innovation and transformation company, has celebrated its third anniversary…
Whisper Media, a technology-driven media company, is excited to announce the addition of Nidhee Kekre to its advisory board. With an impressive career spanning over two decades in business strategy…
Platinum Outdoor recently orchestrated a dynamic outdoor campaign for Aditya Birla Health Insurance, employing a strategic blend of media platforms and a meticulously crafted approach. This ambitious initiative spanned across…
Tata Mutual Fund, under its ‘Desh Kare Nivesh’ initiative, has unveiled a digital-centric campaign dubbed ‘Index Funds Simple Hai’. This campaign is tailored to resonate with Gen-Z and Millennials, employing…
Bank of Baroda, a leading public sector bank in India, has introduced its latest initiative, the #PehchaanCon 3.0 Banking Fraud awareness campaign, aimed at educating the public about modern financial…
Pooja Asar, formerly the Vice President of Marketing at Paytm, has transitioned to a new role as the Head of Marketing at Tata Passenger Electric Mobility. Her professional journey began…
Hindustan Unilever released its financial results for the quarter and fiscal year ending March 31, 2024. In Q4, HUL’s spending on advertising and promotions surged to Rs 1616 crore, marking…
Saurabh Kundra, formerly the Associate Director at AGL – Hakuhodo, has joined role of Business Director – Investment at Omnicom Media Group. Kundra’s professional journey began at Businessworld and later…
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying…
Cadbury Perk, renowned as one of Mondelez India’s beloved and playful brands, unveils a fresh and lively campaign featuring Bollywood Actress Alia Bhatt. Through a delightful television commercial, Cadbury Perk…
Tata Power Delhi Distribution Limited (Tata Power-DDL), a prominent power utility serving a population of 7 million in North Delhi, has announced the appointment of Mr. Gajanan Sampat Rao Kale…
Kamdhenu Paints, a prominent brand under the Kamdhenu Group and a leading manufacturer of top-quality paints and emulsions, is excited to announce the launch of its special campaign – ‘Vote…
Visa (NYSE: V), the global leader in digital payments, has launched its newest campaign, ‘Pay Safe Everyday with Visa’. This collaboration marks Visa’s second venture with brand ambassador Vicky Kaushal,…
Havas Worldwide India, the creative arm of Havas India, has bolstered its creative lineup with the appointment of Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta as Creative Executive…
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…