OpenAI Unveils ChatGPT’s First India-Focused Brand Campaign Spotlighting Voice and Everyday Use
OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign…
After Omnicom–IPG Merger, Ulka and Mudra Consolidate Under BBDO
Advertising powerhouses Ulka and Mudra have officially been moved under the BBDO Group umbrella as part of Omnicom’s global restructuring following its merger with Interpublic Group (IPG). The $9-billion merger,…
Havas Media Network India Secures Full-Service Media Mandate for Tata 1mg
Havas Media Network India has secured the integrated media mandate for Tata 1mg, the digital healthcare platform, following a highly competitive multi-agency pitch. The mandate will be jointly managed by…
Bank of Baroda launches new ‘Masterstroke’ campaign with Sachin Tendulkar
Bank of Baroda, one of India’s premier public sector banks, has launched its latest brand campaign with global ambassador Sachin Tendulkar at the forefront. Building on last year’s successful ‘Play…
Netflix Leads Warner Bros. Discovery Buyout Talks With $82.7 Billion Deal on the Table: Reports
Netflix has reportedly emerged as the front-runner in negotiations to acquire Warner Bros. Discovery (WBD), moving into an exclusive discussion period to finalise terms. This development follows a competitive bidding…
Imran Shaikh Joins Signature Global as GM – Marketing & Communication
Signature Global has announced the appointment of Imran Shaikh as its new General Manager – Marketing & Communication. He will work closely with Jayanta Barua, Head of Marketing Communications, and…
Go Colors teams up with Prajakta Koli to launch the youth-focused ‘MostlySane Collection’
Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand…
A Century of Reinvention: Publicis Groupe Celebrates 100 Years with AI-Driven Tribute Film
Publicis Groupe has officially stepped into its milestone 100th year and is commemorating the occasion with a powerful message rooted in its history: perseverance. To celebrate the start of its…
Agoda Launches Celebrity-Led ‘Amazing Hotel Prices’ Campaign Featuring Sunil Grover, Ekta Kapoor, Chunky Panday & Varun Sharma
Digital travel platform Agoda has rolled out a new multi-film digital campaign titled “Amazing Hotel Prices,” fronted by well-known Indian entertainment personalities Sunil Grover, Ekta Kapoor, Chunky Panday and Varun…
Bearded Kitten to Operate Under Havas Play Following Acquisition
Havas has acquired UK-based experiential agency Bearded Kitten, further strengthening its global brand experience offering under the Havas Play division. The 45-member agency will now operate as “Bearded Kitten, part…
BBH India Managing Director Himanshu Saxena takes on expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate India
To further strengthen leadership in the North & East India markets, deliver deeper value to clients and bolster the presence of the creative agencies in the region, BBH India’s Managing…
Hyatt Regency Mumbai names Puneet Baijal as new General Manager
Hyatt Regency Mumbai has announced the appointment of Puneet Baijal as its new General Manager, marking a significant leadership addition to the hotel’s executive team. With an extensive career spanning…
Jaideep Ahlawat leads KFC’s new campaign promoting the ₹99 Chicken Krisper Meal
KFC has rolled out a new campaign featuring actor Jaideep Ahlawat to spotlight its value offering the Chicken Krisper Meal priced at ₹99. The film plays on Ahlawat’s famously calm,…
MR.DIY and Rajkummar Rao return with a witty ‘Genie’ campaign
MR.DIY has unveiled its new ‘Genie’ campaign featuring Rajkummar Rao, marking the second phase of their ongoing partnership. In this humorous film, Rao plays a genie who realizes he’s no…
Reliance Retail strengthens leadership with Jeyandran Venugopal as new President & CEO
Reliance Retail Ventures Ltd (RRVL) has appointed former Flipkart executive Jeyandran Venugopal as its new President and CEO, marking another high-level leadership addition as the company scales for growth and…
WPP Media Wins InCred Money’s Performance Marketing Mandate
InCred Money has appointed WPP Media as its performance marketing partner to drive its next phase of digital growth. As part of the collaboration, WPP Media will lead a full-funnel…
Mondelēz Brings Lotus Biscoff To India, Launches Experience-Led Campaign
Mondelēz International has officially introduced the iconic Lotus Biscoff biscuit to India with a new integrated campaign titled “Welcome to the Biscoff Feeling.” The launch included an immersive experience in…
Goodies Narayanan named Director – Marketing (CMO India) at Bacardi
Bacardi India has appointed Goodies Narayanan as its new Director – Marketing / CMO India, strengthening the company’s leadership bench in the Indian market. Narayanan announced the move via LinkedIn,…
Chandni Shah to be CEO of Kinnect–22feet Tribal, Rohan Mehta Takes On New Group Role
Chandni Shah, co-founder of Kinnect, will become the CEO of the newly combined entity of Kinnect and 22feet Tribal post 1 January, 2026. The leadership shift comes as Omnicom Advertising…
Omnicom India Names Kartik Sharma CEO; Shashi Sinha Strategic Advisor and Amardeep Singh Steps In as COO
Omnicom Media has named Kartik Sharma as CEO, Amardeep Singh as COO, and Shashi Sinha as Strategic Advisor for India, following the integration of Omnicom Media Group and IPG Mediabrands…
Havas Strengthens Converged.AI Capabilities With Acquisition of French Data Firm Unnest
Havas has acquired Unnest, a French data consulting and engineering company, to bolster its global data and technology expertise and accelerate its Converged.AI strategy. Founded in 2021 by Nicolas Chollet…
‘Star’ Brand Moves Fully Under Jiostar After STPL Merger
Reliance Industries has completed the merger of Star Television Productions Ltd (STPL) with Jiostar, bringing the iconic ‘Star’ brand directly under the Reliance – Disney media joint venture. In a…
OA India Announces New Leadership: Prasoon Joshi Appointed Chairman, Aditya Kanthy Named President & MD
Omnicom Advertising has announced a new leadership structure for India, appointing Prasoon Joshi as Chairman and Aditya Kanthy as President and Managing Director. Both leaders will report to Sean Donovan,…
Adityan Kayalakal Joins Pocket FM as VP – Brand
Pocket FM has appointed Adityan Kayalakal as Vice President – Brand. Announcing the move on LinkedIn, Kayalakal said he was “returning to entertainment” and will work closely with Vineet Singh,…
Parthasarathy M A Announces Retirement After 17 Years at WPP Media
Parthasarathy M A (MAPS), Chief Strategy Officer for South Asia at GroupM, has announced his retirement after a 17-year career with WPP Media. Sharing the news on social media, MAPS…
Jockey Extends Comfort Beyond Home With New Athleisure Campaign ‘Take It Outside’
Jockey has introduced its new winter athleisure campaign, Take It Outside, showcasing a premium collection designed for comfort, movement, and everyday versatility. The collection includes lightweight, warm outerwear for activities…
Abhay Verma and Pratibha Ranta Front Tata Coffee Grand’s New Gen Z Anthem
Tata Coffee Grand, the instant coffee brand from Tata Consumer Products, has launched a bold new campaign titled Not Just Your Regular Coffee, celebrating individuality and the unapologetic spirit of…
Big FM Appoints Former Radio City Chief Ashit Kukian as CEO
Ashit Kukian has been appointed CEO of Big FM, effective December 1, 2025. He previously served as CEO of Music Broadcast Ltd. (Radio City) from September 2018 to August 2025,…
Prime Video’s Bandish Bandits Season Two Wins Best Web Series at IFFI 2025
Prime Video continued its award streak as Bandish Bandits Season Two won the Best Web Series (OTT) Award at the 56th International Film Festival of India (IFFI) in Goa. The…
Vertoz to Acquire Webimax, Expands Global MadTech Presence
Vertoz Limited has announced that its US subsidiary, Vertoz Inc., will acquire 100% of New Jersey based Webimax LLC, an AI-driven marketing automation company. The deal values Webimax at USD…