Vir Das Brings the Heat to KFC India’s New ‘Dunked’ Campaign
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Tata Capital celebrates the rise of women’s cricket with ‘#ChampionsKiGalliyonMein’ initiative
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Palmonas taps nostalgia and meme culture with Shraddha Kapoor–Amrita Rao campaign
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
ITC’s Anuj Bansal elevated to Chief Business Officer at Yoga Bar, to lead strategy and brand growth
ITC Limited has appointed Anuj Bansal as the Chief Business Officer for Yoga Bar, marking a significant leadership move within its fast-growing healthy snacking portfolio. Bansal, who previously served as…
Digital ShoutOuts Unveils Chat-Prompt.ai to Power Structured Brand Conversations Across Digital Campaigns.
Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Chat-Prompt.ai, an advanced AI-driven conversational marketing platform designed to help brands create immersive, interactive…
Techno Paints signs Sachin Tendulkar as brand ambassador ahead of nationwide expansion
Techno Paints and Chemicals has announced the appointment of cricket legend Sachin Tendulkar as its brand ambassador for the next three years. With this association, the company aims to accelerate…
PUMA appoints Nadia Kokni to lead global marketing and communications strategy
Nadia Kokni has joined PUMA Group to head global marketing and communications, overseeing the brand’s worldwide strategy across culture, creativity, sport, lifestyle, and fashion. Alongside her new role at PUMA,…
Akhil Bhalla appointed Product Head for Live & Connected TV at NDTV
NDTV has named Akhil Bhalla as Product Head – Live & Connected TV, where he will steer the network’s connected devices strategy across India and international markets. In this role,…
Sapphire Foods and Devyani International to merge in $934 million deal, creating India’s largest Yum Brands franchisee
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
ZEE5 takes Saali Mohabbat beyond the screen with immersive, culture-led launch and Ferns N Petals partnership
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
Hyundai Motor India Names Tarun Garg as Managing Director and CEO
Hyundai Motor India Limited (HMIL) has announced the appointment of Tarun Garg as its Managing Director and Chief Executive Officer, effective January 1, 2026. The move is historic for the…
Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
New Balance ropes in Janhvi Kapoor as its debut brand ambassador in India
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Kisha Gupta Appointed as Global Head of Brand at Infosys
Kisha Gupta has been promoted to the position of Global Head of Brand at Infosys, after previously serving as the Associate Vice President. She took to LinkedIn to express her…
Emcure teams up with MS Dhoni to relaunch nationwide digital push on obesity awareness
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
How Coca-Cola Turned Santa’s Red Suit Into a Global Christmas Icon
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Henrique Braun to take the helm at Coca-Cola as James Quincey transitions to Executive Chairman
The Coca-Cola Company has announced a planned leadership transition, appointing Henrique Braun as its next Chief Executive Officer. Braun, who currently serves as Executive Vice President and Chief Operating Officer,…
Beats and Travis Scott unite for ‘Dare to Dream’, a cinematic ode to belief and ambition
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
Longines names Sara Ali Khan as its newest Brand Friend in India
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
MAGGI’s New Campaign Puts the Spotlight on Everyday Moments of Togetherness
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a…
Titan champions authenticity with ‘Wear Your Story’ campaign featuring PV Sindhu and Vikrant Massey
Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences…
TV9 Bharatvarsh Announces Key Leadership Elevations Across Editorial and Production
TV9 Bharatvarsh has announced a series of leadership elevations across editorial, production, programming, and creative functions, underscoring the network’s focus on growth and its commitment to recognising internal talent. The…
AB InBev Secures Global Rights as ICC’s Official Beer Partner for All Major Events Till 2027
The International Cricket Council (ICC) has announced a major new partnership with AB InBev, appointing the brewer as the Official Beer Partner for all ICC events starting in 2026. The…
McCann–MullenLowe Singapore Combine Operations; Paul Soon Named CEO of the Unified Agency
McCann and MullenLowe Singapore will merge under a single leadership structure, forming a consolidated creative operation for the market following the global Omnicom–IPG mega-merger, according to industry reports. Paul Soon,…
Nippon Paint India Elevates Mark Titus to President of Decorative Business
Nippon Paint India has appointed Mark Titus as President – Decorative Business, effective December 1, 2025. In his new role, he will oversee strategy, growth, and execution for the company’s…
OpenAI Names Former Slack CEO Denise Dresser as New Chief Revenue Officer
OpenAI has appointed Denise Dresser as its new Chief Revenue Officer, tasking her with leading the company’s global revenue strategy as demand for enterprise-grade AI accelerates worldwide. Her mandate spans…
AU Small Finance Bank Taps Ranbir Kapoor & Rashmika Mandanna for Humorous Campaign on Smarter Banking
AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in the segment to receive RBI’s in-principle approval to transition into a Universal Bank, has rolled…
After Omnicom–IPG Merger, Ulka and Mudra Consolidate Under BBDO
Advertising powerhouses Ulka and Mudra have officially been moved under the BBDO Group umbrella as part of Omnicom’s global restructuring following its merger with Interpublic Group (IPG). The $9-billion merger,…
Havas Media Network India Secures Full-Service Media Mandate for Tata 1mg
Havas Media Network India has secured the integrated media mandate for Tata 1mg, the digital healthcare platform, following a highly competitive multi-agency pitch. The mandate will be jointly managed by…